Vol. 20 No. 1 (2024): January - April 2024

View Vol. 20 No. 1 (2024): January - April 2024

Suan Dusit Graduate School Adcademic Journal, Year 20 Issue 1 (January - April 2024)

Published: 2024-02-15

Full Issue

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Guest Article

Academic Business: Suan Dusit University

Siroj Polpuntin, Sukum Chaleysub, Maliwan Tammasaeng , Siratam Udomtamanupab, Supaporn Tungdamnernsawad

1-17
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Research Articles

Cooperative Learning Management Using STAD Technique Together with KWDL Technique on Learning Achievement and Mathematical Problem Solving Ability of Grade 3 Students

Monsicha Chamnanvait, Juraisiri Choorak

19-33
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The Promotion of Morality Based on Trisikkha for Work Performance of Personnel in Bang Pla Ma Subdistrict Administrative Organization, Bang Pla Ma District, Suphanburi Province

Phrakruphisalthuratorn (Niran Thaniyo), Noppadol Deethaisong, Thitiwut Munmee

35-49
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The Component of Factors Affecting Millennial Consumer Loyalty in Purchasing Food and Beverages Via Online Platforms in the Eastern Region

Kawintra Louhavitayarat, Orapan Khongmalai

51-63
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The Personality of the Male Protagonist Caused by the Author’s Imagination, Semi-Imaginary and True Story: A Case Study of the Frankenstein, The Queen’s Confession and The Railway Man

Teeradet Chuenpraphanusorn, Prakit Bhulapatha

65-76
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Marketing Factors Affecting Customers’ Decision Making on Using Cleaning Service Company in Thailand

Suttikan Wachchara, Sumeth Tuvadaratragool

77-89
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Factor Affecting Knowledge Transfer Successfulness of Digital Tools: A Case Study of Petrochemicals Company in Thailand

Fariya Sakasuppharurk, Orapan Khongmalai

91-103
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Model Law for Specific Planning Act Enforcement for Floating Market Management to Promote Sustainable Tourism Development

Usanee Peansuwan, Poom Chockmoh, Siwaporn Saowakon

105-117
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Integrated Marketing Communication Affecting Consumers’ Decision Making in Using Services of Cafes in Cha-am District, Phetchaburi Province and Hua Hin District, Prachuapkirikhan Province

Sirilak Seungphrmmarat, Pisate Chaidirek

119-130
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Risk Management of Online Sales on E-commerce Platform

Thannari Supateerawanitt, Orapan Khongmalai

131-142
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The Need for Self-Potential Development of Supporting Personnel Into Personnel Development Planning at The School of Information and Communication Technology, University of Phayao

Ronnachai Thipmontha

143-158
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Academic article

Treatment of Echolalia using Cues-Pause-Point in Children with Autism Spectrum Disorder

Natwipa Wanicharoen, Supaporn Chinchai

159-173
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Book review

Siam and The League of Nations Modernisation, Sovereignty and Multilateral Diplomacy, 1920-1940

Yodchai Chutikamo

175-176
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