Suan Dusit Graduate School Academic Journal

Cooperative Learning Management Using STAD Technique Together with KWDL Technique on Learning Achievement and Mathematical Problem Solving Ability of Grade 3 Students

2023-12-27T16:22:35+07:00

The objectives of this research were: 1) to compare the mathematical learning achievements of grade 3 students between before and after applying cooperative learning management using STAD technique together with KWDL technique, 2) to compare mathematical problem solving ability of grade 3 students before and after applying cooperative learning management using STAD technique together with KWDL technique, and 3) to study the grade 3 students’ satisfaction on learning through cooperative learning management using STAD technique together with KWDL technique. The sample were 23 grade 3 students in semester 2 of academic year 2022 at Bankonklan School, Thung Wa District, Satun Province. Multi-stage random sampling was employed. The research instruments included: 1) lesson plans, 2) an achievement test, 3) a mathematical problem solving test, and 4) a satisfaction questionnaire. The data were analyzed using median, quartile deviation, and Wilcoxon test. The data analysis revealed that: 1) the students’ mathematical learning achievement after applying cooperative learning management using STAD technique together with KWDL technique was higher than the pre-test at the statistical significance level of .05, 2) the students’ mathematical problem solving ability was higher than the pre-test at the statistical significance level of .05, and 3) the students’ satisfaction on learning through cooperative learning management using STAD technique together with KWDL technique was at the highest level.

The Promotion of Morality Based on Trisikkha for Work Performance of Personnel in Bang Pla Ma Subdistrict Administrative Organization, Bang Pla Ma District, Suphanburi Province

2023-12-28T16:23:43+07:00

This research article had the following objectives: 1) to investigate moral promotion for the performance of personnel in Bang Pla Ma Subdistrict Administrative Organization (SAO), 2) to compare the opinions of people toward moral promotion for the performance of personnel classified by personal factors, and 3) to present the guidelines for moral promotion based on Trisikkha for the performance of personnel. The study used a mixed-method approach. A sample group used for the quantitative method consisted of 378 people in Bang Pla Ma SAO chosen by stratified random sampling. The obtained data were analyzed by frequency, percentage, mean, SD, t-test, f-test, and One-Way ANOVA. The qualitative research method employed in-depth interviews to collect data with 15 key informants. The obtained data were analyzed by content analysis. The results were found that: 1) Moral promotion based on Trisikkha for the work performance of personnel was overall at the high level. 2) The comparison of the opinions of people toward moral promotion for the performance of personnel classified by personal factors showed that people with different ages, educational levels, and monthly income had different opinions at the statistical significance of 0.01, but people with different genders and occupations had no different opinions. 3) The guidelines for moral promotion based on Trisikkha including 1. Adhisilla-sikkha (Good Behavior) 2. Adhicitta-sikkha (Stable Mind) and 3. Adhipanna-sikkha (Have Knowledge) were used for building integrity, morality and transparency in 6 aspects as the guidelines for the personnel performance as follows: 1. Transparency 2. Readiness of responsibility 3. No corruption working 4. Organization’s virtue culture 5. Working virtue and 6. Internal communication and people’s voice hearing.

The Component of Factors Affecting Millennial Consumer Loyalty in Purchasing Food and Beverages Via Online Platforms in the Eastern Region

2024-01-16T15:27:54+07:00

The objective of this research was to identify the component of factors affecting millennial consumer loyalty in purchasing food and beverages Via online platforms in the eastern region. This research was quantitative research by using the questionnaire to collect the data from of 400 consumers who were the millennial consumers in the eastern region and bought food and beverages via online platforms. The samples were chosen by purposive sampling. Data was gathered by an online closed-end questionnaire, which was tested in terms of content validity and reliability. Data analysis was performed by exploratory factor analysis (EFA) to identify common factor and create new component groups. The result revealed that factors affecting the loyalty of millennial consumers in buying food and beverages through online platforms consisted of four factors, five groups of components: one component of new marketing mix 4Es was online marketing mix; one component of perceived risk was perceived risk in buying food online; two components of platform quality were ease of use and information quality; one component of perceived usefulness was perceived usefulness.

The Personality of the Male Protagonist Caused by the Author’s Imagination, Semi-Imaginary and True Story: A Case Study of the Frankenstein, The Queen’s Confession and The Railway Man

2023-06-15T15:49:07+07:00

The purpose of the research was to study the personality of the male protagonist caused by the author’s imagination, semi-imaginary and true story: a case study of the Frankenstein, The Queen’s Confession and The Railway Man, according to the 3 Phycology theoretical frameworks as 1) Trait Personality Theory of William Sheldon, Carl Gustav Jung and Professor DR. Prasop Rattanakorn, 2) Psychoanalytic theory of Sigmund Freud and Carl Gustav Jung, and 3) Social Psychological Theory of Alfred Adler, Karen Horney, and Erich Fromm by the descriptive analytic method. The result was found that; the male protagonists of all three novels have demonstrated personality both inside and outside of their characters, that they were portraying humanity clearly. Due to the social context, environmental factors and parenting have molded the male protagonists to change their positive and negative personality, and behavior with a static character through a dynamic character in rapidly. For an example, the negative personality and behavior can be found with Frankenstein and the Zombie from the Frankenstein, and Erik Lomax from The Railway Man, which has a repressive behavior, blaming others, aggression and destruction. But on the contrary, Louis XVI from the Queen's Confession, however, he has a clear with a positive personality, that increases with his age since he was the heir to the position of the King of France. Be kind, gentle, calm, cool, reasonable, and etc. Which is comparable to 3 psychological theoretical frameworks: 1.Trait Personality Theory 2. Psychoanalytic Theory and 3. Social Psychology Theory. Therefore, it can be concluded that the personality or behavior of all the male protagonists were mentioned above are absolutely based on these concepts and theories.

Marketing Factors Affecting Customers’ Decision Making on Using Cleaning Service Company in Thailand

2024-01-26T15:10:05+07:00

The objectives of this study were 1) to study a level of marketing factors affecting decision making on using cleaning service company in Thailand, 2) to study the level of customers’ decision making on using cleaning service company in Thailand, and 3) to analyze marketing factors affecting customers’ decision making on using cleaning service company in Thailand. This study was quantitative research using questionnaires as the data collection tool from 384 customers using cleaning service company in Thailand. Statistics used included mean, standard deviation, and multiple regression. Research findings were 1) the overall marketing factors of cleaning service company in Thailand, was found at the moderate level. When considering an individual component, people came first, followed by place, product, physical evidence, process, promotion, and price, respectively, 2) the overall customers’ decision making on using cleaning service company in Thailand was at the moderate level. When considering an individual component, evaluation of alternatives came first, followed by post-purchase behavior, purchasing decision, problem recognition, and problem searching, respectively, and 3) marketing factors included product, price, place, promotion, people, physical evidence, and process which mutually affected customers’ decision making on using cleaning service company in Thailand approximately 54.30 percent at the statistical significance level of 0.05.

Factor Affecting Knowledge Transfer Successfulness of Digital Tools: A Case Study of Petrochemicals Company in Thailand

2023-12-07T11:39:47+07:00

This quantitative research aimed to study the component of factors affecting the success of digital knowledge transfer for digital competency enhancement of Non-IT employee and provide ways to develop strategies for transferring digital knowledge in the organization. The 442 samples of a petrochemical company in Thailand were randomly selected by purposive sampling method. The data collection was conducted via online closed-ended questionnaire with the testing of content validity and reliability. The data were analyzed using exploratory component analysis techniques to define complementary factors and regroup factors. The results of the research revealed that the factors affecting the success of digital knowledge transfer consisted of 5 factors; namely, (1) Knowledge Transferor, (2) Knowledge Receiver including knowledge, experience, absorptive capacity and willingness, (3) Technology Characteristic, (4) Transfer Process (5) Digital Culture. Regarding the ways to develop strategies, the organization should focus all 5 factors; disseminative capacity of transferor, willingness building of receiver for digital adoption, selection suitable and easy-to-use digital tools, development of the knowledge transfer focusing a content and practice process and continuously organization supporting in term of resources, top management and communication.

Model Law for Specific Planning Act Enforcement for Floating Market Management to Promote Sustainable Tourism Development

2024-02-06T14:07:10+07:00

This research on the model law for specific planning act enforcement for floating market management to promote sustainable tourism development aimed to investigate (1) concepts, principles, and theories related to specific planning act enforcement for floating market management to promote sustainable tourism development, (2) legal measures related to specific planning act enforcement for floating market management to promote sustainable tourism development in accordance with foreign and Thai laws, (3) problems on specific planning act enforcement for floating market management to promote sustainable tourism development, and (4) approaches to the model law for specific planning act enforcement for floating market management to promote sustainable tourism development. This research applied a qualitative research methodology consisting of documentary research, in-depth interview, and focus group discussion. The findings revealed that regarding the usage of concepts, principles, and theories in analyzing the model law for specific planning act enforcement for floating market management to promote sustainable tourism development, the Town and Country Planning Act B.E.2562 had established the criteria on planning town and country; however, it was not suitable to adopt this act to reorganize town and country with the floating markets to promote sustainable tourism development. Orderliness and beauty of floating markets were unique and different from general town and country planning; therefore, it required the specific planning act to control and promote development according to the floating market organization. Therefore, the researcher would like to propose the model law for specific planning act enforcement for floating market management to promote sustainable tourism development with the legal structure as follows: (1) objectives and procedure of planning specific to floating markets; (2) land utilization specific to floating markets; (3) measures to abide by the objectives of planning specific to floating markets; (4) benefits; (5) committees on Town and Country Planning specific to floating markets; and (6) penalty.

Integrated Marketing Communication Affecting Consumers’ Decision Making in Using Services of Cafes in Cha-am District, Phetchaburi Province and Hua Hin District, Prachuapkirikhan Province

2024-02-12T15:46:28+07:00

The objectives of the research were 1) to study the level of consumers’ decision marking in using services of the cafes in Cha-Am district, Phetchaburi province, and Hua Hin district, Prachuapkirikhan province, 2) to study the importance level of integrated marketing communication of the cafes in Cha-Am district, Phetchaburi province, and Hua Hin district, Prachuapkirikhan province, 3) to study integrated marketing communication affecting consumer’s decision marking in using services of the cafes in Cha-Am district, Phetchaburi province, and Hua Hin district, Prachuapkirikhan province. This research was quantitative research. The population included consumers who were using services of the cafés in Cha-Am district, Phetchaburi province, and Hua Hin district, Prachuapkirikhan province and the sample size was 384 consumers. Questionnaires were used as the data collection tool, which had IOC being equal to 1 per each question and the reliability of 0.909. The research used purposive sampling technique to recruit the samples. Statistics used included mean, standard deviation, and multiple regression. The results revealed that 1) the overall consumers’ decision marking in using services of the cafes in Cha-Am district, Phetchaburi province, and Hua Hin district, Prachuapkirikhan province was at the highest level. 2) the overall importance level of integrated marketing communication of the cafes in Cha-Am district, Phetchaburi province, and Hua Hin district, Prachuapkirikhan province was at the highest level and 3) integrated marketing communication including advertising, personal selling, publicity and public relation, direct marketing, point of purchase communications, and event marketing affected consumers’ decision marking in using services of the cafes in Cha-Am district, Phetchaburi province, and Hua Hin district, Prachuapkirikhan province at the statistical significance level of .05.

Risk Management of Online Sales on E-commerce Platform

2024-02-13T12:28:59+07:00

This study was a quantitative study with the purpose to examine the risk factors of entrepreneurs selling products online on an e-commerce platform. The sample group included 400 entrepreneurs of the small and medium enterprises (SMEs) in the northern region of Thailand. The samples were randomly selected by purposive sampling method. An online questionnaire with closed-ended questions was used to collect data. The content validity and reliability of questionnaire were examined. Exploratory component analysis techniques were used for the data analysis to identify common elements and regroup new elements. The research results showed that the factors affecting risk management consisted of four factors and 15 elements. The back-end risk factor consisted of four elements: logistics, fulfillment, e-payment, and price. The front-end risk factor consisted of four elements: inquiry tools, platform design, products, and convenience. Marketing risk factors consisted of four elements: target market, advertisements, and promotions. and competition and after-sales service factors consisted of three elements: warranty, exchange, return policy, and customer service.

The Need for Self-Potential Development of Supporting Personnel Into Personnel Development Planning at The School of Information and Communication Technology, University of Phayao

2023-12-07T16:27:24+07:00

This research was survey research with the aim to study 1) the self-development needs of support personnel and the organizational development needs for self-development, and 2) the self-development needs of support personnel and the organizational development needs for self-development, classified by personal status. Purposive sampling was used to select 22 support personnel of the School of Information and Communication Technology at the University of Phayao. The tool used in the research was questionnaire that had an average correlation index between the question and the overall objective of more than 0.5. The statistics used for data analysis were percentage, mean, and standard deviation. The research found that 1) support personnel of the School of Information Technology and Communication, University of Phayao had a high level of self-development needs and organizational development needs for self-development, 2) male and female employees between the ages of 30-40 and those aged 40 and above with a bachelor's and master's degree had a high level of self-development needs and organizational development needs for self-development, while the program planning group had the highest level of self-development needs and organizational development needs for self-development at the high level. In addition, the general administrative group, academic group, and operational group also had a high level of self-development needs and organizational development needs for self-development. This research result was used to plan human resource development that aligns with the organization's policies and vision and meets the needs of employees to achieve better work performance and meet the set goals.

Treatment of Echolalia using Cues-Pause-Point in Children with Autism Spectrum Disorder

2023-10-28T14:35:06+07:00

Autism is a developmental disorder characterized by impairment in social communication and social interaction, and restricted, repetitive patterns of behavior, interest, and activities. This disorder occurs in early childhood. The main symptoms are usually related to the delay in language comprehension and expression, including communication. About 75% of individuals with autism have echolalia. At the present, the exact cause of echolalia is unknown. However, it is hypothesized to be associated with dopaminergic dysregulation and frontal lobe dysfunction, which is a neurological mechanism that leads to this symptom. Training with the cue-pause-point method is a behavioral technique to treat echolalia. Several studies have shown that this type of training is effective and be able to reduce echolalia immediately. Speech-language pathologists play an important role in the treatment of echolalia in children with autism.

Academic Business: Suan Dusit University

2023-11-03T15:30:13+07:00

This article describes academic business. A case study of Suan Dusit University. Starting with the development of laws and practices, management's perspective on thinking and doing, university philosophy, academic business development concepts, business concepts of Suan Dusit University, and academic wealth and direction of development of Suan Dusit University. Academic business comes from the word business; means that entrepreneurship aimed at trading for profit, and the word academic; means that subject of knowledge in one or more fields. “Academic business” in this article means creating new knowledge from the academic base where the university has expertise and putting innovation into practice for the benefit of teaching, training, research, community service, and business continuity of Suan Dusit University.

Siam and The League of Nations Modernisation, Sovereignty and Multilateral Diplomacy, 1920-1940

2024-02-14T16:33:12+07:00