Suan Dusit Graduate School Academic Journal

Golden Life Ladders: Ten Success Pulleys

2026-07-02T15:32:59+07:00

A Comparative Study of Political Freedom in Thailand Through Political Literature Before (2440–2475 B.E.) and After (2475–2500 B.E.) the Regime Change

2025-06-06T16:35:44+07:00

This research aimed to (1) study political freedom in Thailand through political literature prior to the change of government during B.E. 2440–2475 (the absolute monarchy period), (2) study political freedom in Thailand through political literature after the change of government during B.E. 2475–2500 (the democratic period), and (3) compare political freedom in Thailand through political literature before and after the change of government-between B.E. 2440-2475 (absolute monarchy) and B.E. 2475–2500 (democracy). This study was qualitative in nature, employing document analysis and in-depth interviews. The key informants were selected according to the research framework, comprising a total of 18 individuals: 5 political literature authors, 5 scholars in political science and public administration, 5 scholars in political literature, and 3 politicians. Data were verified through triangulation and analyzed using content analysis methods. The research findings revealed that: (1) prior to the regime change, political freedom in Thailand was suppressed through imprisonment, the banning of publications, character defamation, and physical torture; (2) after the regime change, political freedom was controlled through life imprisonment, the enactment of laws, and the promotion of state-sponsored literature; and (3) a comparison of political freedom in both periods indicated that various forms of control consistently restricted political freedom in Thai society, both under the absolute monarchy and the democratic regime.

Leadership Competencies Enhancing the Capabilities of Organization Management Consultants

2024-12-17T14:04:27+07:00

The objectives of this research were to: 1) study the level of leadership competency that enhanced organizational management consultants' capabilities and 2) analyze the relationships between components of leadership competency that enhanced organizational management consultants' capabilities. This quantitative research utilized questionnaires to collect data from 384 department-level managers in retail businesses, food businesses, service businesses, and educational institutions. The data were analyzed using descriptive statistics including mean and standard deviation, and inferential statistics including exploratory factor analysis and Pearson's correlation coefficient. The results revealed that: 1) The level of leadership competency that enhanced organizational management consultants' capabilities was highest in ethics and professional standards ( = 4.74, SD = .345), especially in maintaining organizational confidentiality, followed by leadership and management ( = 4.59, SD = .471), especially in emotional control, consulting operation environment ( = 4.57, SD = .467), especially in understanding customers’ requirement and professional and personal development ( = 4.60, SD = .459), especially in communication skill and active listening, respectively. 2) The relationship analysis identified six components with positive correlations at the statistical significance level of .01: specialized expertise, leadership and management, ethics and professional standards, professional and personal development, human relations and adaptability, and consultant capability enhancement. High correlations were found between specialized expertise and professional development (r = .848), and between specialized expertise and ethical standards (r = .819).

The Effects of Technostress on Job Burnout of Employees in Information Technology-Based Organization within Thailand: The Moderating Role of Mindfulness

2025-05-21T14:37:55+07:00

This research employed a quantitative research design using a survey research method and aimed to 1) examine the effects of technostress on job burnout, and (2) examine the moderating role of mindfulness in the relationship between technostress and job burnout. Data were collected using a stratified random sampling method, employing a questionnaire as the primary instrument. The sample consisted of 424 employees working in information technology-based organizations within Thailand. They were divided into 2 groups: information technology organizations and organizations that used information technology as the main principle in their operations. The data were analyzed using frequency distribution, percentage, and multiple regression analysis. The findings revealed that 1) three dimensions of technostress—techno-invasion, techno-overload, and techno-insecurity—had significant effect on all dimensions of job burnout at the statistical significance level of .05. Techno-uncertainty showed a significant effect only on emotional exhaustion at the statistical significance level of .05, while techno-complexity did not have significant effect on job burnout across all dimensions. 2) Mindfulness demonstrated a significant moderating role on the relationship between techno-insecurity and two dimensions of job burnout: emotional exhaustion and sense of inefficiency at the statistical significance level of .05. However, mindfulness did not demonstrate a significant moderating role on the relationship between five dimensions of technostress and cynicism.

Marketing Innovations, Technologies and Factors that Influence Purchasing Decisions for Sleep Supplements Dietary Products via Online Platforms

2025-05-07T10:53:53+07:00

This quantitative research aimed to study “Marketing Innovation, Technology and Factors Influencing the Purchase Decision of Sleep Supplement Dietary Products via Online Platforms.” The sample consisted of 460 individuals from Generations Y and Z who experienced with sleep issues and had previously purchased products through online platforms. Participants were selected using purposivesampling method through an online questionnaire, which was tested for content validity and reliability. Exploratory Factor Analysis (EFA) was selected to identify common factors and regroup the components. The findings revealed that six factors, comprising 17 components, influenced online purchase decisions for sleep supplements: 1) 4E's Marketing Mix, including: Experience, Exchange, Everywhere, and Evangelism; 2) Gen Y and Gen Z Characteristics, including: Health Concern, Social influence, and Online platform literacy; 3) Technology Factors, including: Platform Reliability & Security, Marketing Information Accessibility, Online Service Quality, and Marketing technology and innovation; 4) Perceived Usefulness, including: products met expectation and time-saving; 5) Perceived Ease of Use, including: User-Friendly Navigation and User Convenience; and 6) Usage Intention, with two components: purchase intention and product recommendation intention.

The Marketing Management Strategies for Media and Printing Business of Suan Dusit University

2025-08-06T11:21:40+07:00

This research aimed to study marketing management strategies for the media and printing business of Suan Dusit University. This study was quantitative research. The study population consisted of instructors, staff, students of Suan Dusit University and external individuals/organizations. The sample group consisted of 384 people, selected using quota sampling. The research instrument was a questionnaire with a reliability of 0.970. Statistics used were mean and standard deviation. The research found that external factors of the media and printing business, according to the Six Forces Model, were overall at the highest level, with a balance between opportunities and threats equal to 0.002, with the bargaining power of suppliers at the highest mean. Internal factors, according to the 7-S McKinsey, were overall at the high level, with strengths slightly higher than weaknesses, equal to 0.079, with Suan Dusit’s shared values at the highest mean. The marketing mix, according to 7Ps, was overall at the high level, with the product aspect at the highest mean. The results of SWOT and TOWS Matrix analysis found that the business should use a mixed strategy, emphasizing an aggressive strategy primarily, while considering a remedial strategy and defensive strategy concurrently. This led to the development of the "GRAPHIC" strategy consisting of: Growth through Suan Dusit identity, Range of product diversification, Advance through technology and innovation, Partnership building through credibility, High-Quality differentiation, Innovation Center for learning, and Corporate Responsibility towards society and environment. These were integrated with the 7Ps marketing mix to create a competitive advantage.

The Effects of Using English Nursery Rhymes to Promote Language Development of Early Childhood

2025-09-16T16:03:15+07:00

The objectives of this participatory action research were (1) to study the current situations of using English Nursery Rhymes (ENRs) to promote language development of early childhood (2) to introduce ENRs in early childhood classrooms and (3) to evaluate the effectiveness of using ENRs for the promotion of language development in early childhood. This Quasi-Experimental Research was conducted with schools in Bangkok in the academic year 2024. The study participants consisted of 6 classroom teachers, 120 preschoolers, and 10 early childhood faculty members. The research instruments were questionnaires for classroom teachers, behavioral observation forms for preschoolers, and a focus group of early childhood faculty members. The research design was a One-Group pretest-posttest, and the efficiency evaluation process was E1/E2. Quantitative data analysis employed descriptive statistics, while qualitative data analysis utilized content analysis. The research results found that (1) the promotion of language development using ENRs in early childhood children was still limited to regular classroom lessons and not being integrated into children's daily routine activities 2) the intervention of using ENRs with SING DANCE & PLAY activities was consistent with the nature and learning preferences of early childhood children and 3) the statistics revealed that after the intervention children had higher average scores in content understanding, pronunciation ability, and confidence in using English at the statistical significance level of .01.

Science-related Socio-scientific (SSI)-based Instruction to Promote Creativity on the Topic of Ecosystem Balance Among Mathayomsuksa 3 Students

2025-06-05T13:38:10+07:00

This action research aimed to: (1) explore an instructional approach of learning activities based on socio-scientific issues to promote creativity in the context of ecosystem balance; and (2) investigate the development of creativity among Mathayomsuksa 3 students who participated in this approach. The participants consisted of 10 Mathayomsuksa 3 students from an opportunity school in Phitsanulok Province. Research instruments included instructional plans, reflective journals, activity worksheets, and creativity assessment forms. Qualitative data were analyzed using content analysis and triangulation methods. The research findings revealed that 1) the instructional approach grounded in socio-scientific issues to foster students’ creativity consisted of five key steps: problem analysis, explanation of scientific foundations, discussion of social and scientific perspectives, discussion and evaluation of differing viewpoints, and reflective thinking, respectively. A critical aspect of this approach was the selection of relevant problems or real-world situations to stimulate students' learning processes and thinking, thereby fostering active engagement with the problem, encouraging divergent thinking, and promoting creativity. Additionally, 2) the study found students exhibited the most significant improvement in the dimension of generating diverse ideas, followed by generating original ideas creatively and the ability to evaluate and refine their ideas, respectively.

Marketing Mix Factors Influencing Customer Purchasing Decisions of Life Deposit Insurance at Bank for Agriculture and Agricultural Cooperatives in Surin Province

2025-05-23T10:48:12+07:00

The objectives of this research were to 1) examine the level of the marketing mix for Life Deposit Insurance among customers of the Bank for Agriculture and Agricultural Cooperatives in Surin Province; 2) investigate the level of purchasing decision-making for Life Deposit Insurance among these customers; and 3) analyze the influence of marketing mix factors on purchasing decisions. This study employed a quantitative research methodology using a closed-ended questionnaire as the data collection tool. The questionnaire underwent content validation by five experts and achieved a high level of reliability, with a Cronbach’s alpha coefficient of 0.910. The sample consisted of 396 respondents selected through multi-stage sampling. Data were analyzed using descriptive statistics of mean and standard deviation, correlation analysis, and multiple regression analysis. The findings revealed that 1) the overall level of the marketing mix was rated at the highest level. Among the individual dimensions, personnel had the highest mean score, followed by place, process, physical evidence, price, product, and promotion, respectively; 2) the overall level of purchasing decision-making was also at the highest level. The highest mean score was found in need recognition, followed by post-purchase behavior, alternative evaluation, purchase decision, and information search; and 3) all seven dimensions of the marketing mix had a significantly positive influence on purchasing decisions, with a combined predictive power of 72.4% at the statistical significance. level of 0.05.

Effects of Using Board to Practice Writing Skills and Fernald Method to Thai Consonants Writing Ability Method for Prathomsuksa 3 Students

2024-11-20T15:30:17+07:00

The purposes of this semi-experimental research were to 1) compare the ability of writing Thai alphabet of Prathomsuksa 3 students before and after using board to practice writing skills and Fernald method. 2) study student’s satisfaction toward learning by using board to practice writing skills and Fernald method to thai consonants writing ability method. The target group of the study included 3 Prathomsuksa 3 students who were diagnosed by a doctor with a learning disability and studying in the third grade at school under Ubon Ratchathani Primary Educational Service Area 3 in the second semester of 2023 academic year. The research tool was the writing skill test on Thai consonants. Statistical analysis included mean, standard deviation, and t-test. The results of the study were as follows: 1) The ability to write Thai consonants of Prathomsuksa 3 students with learning disabilities after learning through the use of a writing skill board made from recycled materials combined with the Fernald method was significantly higher than before the learning process at the statistical significance level of 0.05. 2) The satisfaction of Prathomsuksa 3 students toward using board to practice writing skills and Fernald method to Thai consonants writing was at the highest level.

Factors Affecting the Knowledge Transfer Efficiency of Catalog Librarians in Academic Libraries

2025-05-06T15:48:10+07:00

This quantitative research aimed to investigate factors affecting the efficiency of knowledge transfer by catalog librarians in academic libraries. A purposive sample of 110 catalog librarians from 44 academic libraries participated. Data was collected by online questionnaire with closed-ended questions, which was tested for content validity and reliability. All items demonstrated content validity (IOC) values ranging from 0.67 to 1.00, and the reliability coefficient measured by Cronbach's alpha was 0.988. Data was analyzed by exploratory factor analysis (EFA) followed by structural equation modeling (SEM). Statistical significance was evaluated based on p-values at the significance levels of 0.001. Results showed that knowledge transfer factors directly affected knowledge transfer efficiency of catalog librarians, explaining 74% of variance (R² = 0.74). This construct comprised four components ranked by factor loadings: organization (0.849); process (0.834); relationship (0.808); and people (0.775). Competency factors had no direct effects on knowledge transfer efficiency but showed significant indirect effects through knowledge transfer factors, accounting for 65% of variance (R² = 0.65). The competency construct consisted of three components ranked by factor loadings: skills (0.937); knowledge (0.874); and traits (0.787).

“Super Education”: A Perspective of the Global Scenario

2024-04-22T15:38:34+07:00

Education is a sacred path of the global holistic development. As generally known, development is also linked on societal sphere and educational sphere in variety of ways. Education which was called as “Super Education”in the global scenario comminated of pedagogy and art should be oriented on 3 major aspects namely; educational orientation aspect, learning management aspect and assessment aspect. Educational orientation aspect emphasized of 4 major goals;1) academic goal 2) career goal 3) socio- cultural and civic people goal and 4) personal goal. The learning management should be engaged with 5 steps as follows; step1 priori knowledge engagement, step 2 content communication, step 3 participatory learning, step 4 evaluation and step 5 following. While assessment aspect also should be appeared on authentic assessment and learners’ productivity. In the whole perspective of “Super Education” focused on 3 spheres to learners’ characteristics cultivated as following; knowledge and capability, working and professionalization and socio-emotional spheres. Those were their meaningful lives both in the present and the future. However, the success of “Super Education”in the changing world must strongly concern to the appropriateness of the national education policy, core national curriculum and learning management in suitably changing world.

Participatory Communication: Challenges in Developing Educational Quality in Higher Education Institutions

2025-03-13T12:46:09+07:00

This academic article aimed to present knowledge about participatory communication in higher education institutions with a focus on its challenges in developing educational quality. The content covered definitions, significance, fundamental theories, forms and methods, applications, challenges, and analysis. The key findings from this study revealed that participatory communication in higher education was a two-way interactive communication process that allowed all stakeholders to exchange information, opinions, and perceptions. It was based on Paulo Freire's dialogic education theory, UNESCO's development communication theory, and Habermas's public sphere theory. Participatory communication was important for higher education institutions in building participatory culture, strengthening community relations, developing educational quality, and creating organizational image. Higher education institutions can implement participatory communication through various channels including digital media, face-to-face communication, and print media. Success factors included leadership, personnel development, organizational culture building, and effective monitoring and evaluation systems. However, higher education institutions faced significant challenges in developing participatory communication, including organizational structure, stakeholder diversity, and organizational culture to make participatory communication an important mechanism for educational quality development.