Suan Dusit Graduate School Academic Journal
https://so19.tci-thaijo.org/index.php/SDUGSAJ
<p><strong>Suan Dusit Graduate Academic Journal</strong></p> <p><strong>ISSN (</strong><strong>Old</strong><strong>)</strong> Print : 1686-0659 Online : 2730-289X</p> <p><strong>ISSN (</strong><strong>New</strong><strong>)</strong> Print : 3027-6624 Online : 3027-6675</p> <p><strong>Publication Policies and Scopes : </strong>The journal is committed to the dissemination of academic works and the exchange of knowledge covering all areas of Humanities and Social Sciences (Education, Public Administration, Political Science, Law, Criminology, Business Administration Educational Technology Tourism and Health Management)</p> <p><strong>Article Review Process : </strong>The articles are required to be peer-reviewed by three experts in the related fields and evaluated through the double-blind review and the copyright infringement examination (Turn it in).</p> <p><strong>Types of Articles : </strong>Research articles, Academic articles, Book reviews</p> <p><strong>Language : </strong>Thai</p> <p><strong>Publication Frequency : </strong>The journal has an agenda of publishing 3 issues per year (Issue 1: January-April, Issue 2: May-August, and Issue 3: September-December)</p> <p><strong>Publisher : </strong>Graduate School, Suan Dusit University</p>วารสารวิชาการบัณฑิตวิทยาลัยสวนดุสิตen-USSuan Dusit Graduate School Academic Journal3027-6624The innovator's Dilemma: When New Technologies Cause Great Firms to Fail.
https://so19.tci-thaijo.org/index.php/SDUGSAJ/article/view/3031
Natthaphan Khecharanan
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2026-02-282026-02-28221173176Factors related to Organization Commitment of Personnel: A Case Study of Vajiravudh College
https://so19.tci-thaijo.org/index.php/SDUGSAJ/article/view/1675
<p>This research aimed to 1) examine the level of organizational commitment, 2) assess the level of job satisfaction, and 3) investigate factors related to organizational commitment among personnel at Vajiravudh College. This quantitative research utilized questionnaires to collect data from a sample of 180 Vajiravudh College personnel, selected through stratified random sampling. Data analysis employed two types of statistics: descriptive statistics (frequency, percentage, mean, and standard deviation) and inferential statistics (t-test, One-way ANOVA, and multiple regression analysis) at the 0.05 significance level. The findings revealed that 1) overall job satisfaction among Vajiravudh College personnel was at a high level, 2) overall organizational commitment was at the highest level, 3) personnel with different educational levels and salaries showed significantly different levels of organizational commitment at the 0.05 level, and 4) job satisfaction levels, including both motivation factors and hygiene factors, had a positive relationship with organizational commitment among Vajiravudh College personnel at the 0.05 significance level.</p>Keeratiya KlaewklarSuparerk Sooksmarn
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2026-02-282026-02-28221113The The Needs Assessment for Organizing Learning Ecosystems to Develop Essential Life Skills for Students in the Modern World
https://so19.tci-thaijo.org/index.php/SDUGSAJ/article/view/1410
<p>The purposes of this research were 1) to study the needs for developing essential life skills required for learners in the modern world; 2) to study the needs for organizing learning ecosystem that supported the development of essential life skills for learners in the modern world; 3) to present framework for learning ecosystem that fostered the development of essential life skills for learners in the modern world. This quantitative study involved 83 teachers from Horwang Pathumthani School. The research instrument was questionnaire with reliability coefficient of 0.986. The statistics used to analyze were frequency, percentage, mean, standard deviation and needs prioritization using modified Priority Needs Index (PNI Modified). The research findings revealed that 1) students have the highest need for developing essential life skills in the modern world in thinking skill (PNI = 0.36), followed by preserving environment (PNI = 0.31) solving daily-life problem (PNI = 0.31) and interacting with nature and environment (PNI = 0.30), respectively. 2) Regarding the needs assessment in organizing learning ecosystems that supported these skill developments, the study indicated that the student dimension (PNI = 0.31) had the highest priority for development. 3) The appropriate approach for organizing the learning ecosystem was restructuring school curriculum to align with the dynamics of the modern world.</p>Chananchida JongvorakulPrompilai Buasuwanวรรณวิศา สืบนุสรณ์ คล้ายจำแลง
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2026-02-282026-02-282211526Analysis of Budget Expenditure: Educational Subsidy Budget for Schools in Chiang Rai Province
https://so19.tci-thaijo.org/index.php/SDUGSAJ/article/view/1348
<p>The objectives of this research were to 1) study and analyze the Budget Expenditure for Educational Subsidy in schools in Chiang Rai Province for the fiscal years 2019 and 2023, and 2) compare the Budget Expenditure for Educational Subsidy in schools in Chiang Rai Province, classified by school size, for the fiscal years 2019 and 2023. The study utilized secondary data from the National Education Account system of the Office of the Basic Education Commission (2019 and 2023). Statistical tools employed for data analysis included percentage, mean, standard deviation, and One-way ANOVA. The results of the study revealed that 1) Regarding the Budget Expenditure for Educational Subsidy in schools in Chiang Rai Province in the fiscal years 2019 and 2023 when analyzed by category, the highest proportion of expenditure was in general administration, while the lowest proportion was in personnel management. 2) The comparative analysis of the Budget Expenditure for Educational Subsidy in schools in Chiang Rai Province classified by school size showed that, overall, in fiscal year 2019, schools of different sizes in Chiang Rai Province had no significant difference in their Budget Expenditure for Educational Subsidy. However, in fiscal year 2023, schools of different sizes in Chiang Rai Province showed statistically significant difference in their Budget Expenditure for Educational Subsidy at the 0.05 level.</p>Papishaya PuttanaPrompilai BuasuwanWanwisa Suebnusorn Klaijumlang
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2026-02-282026-02-282212739A Study of the Ability to Memorize Words during Deep Sleep in Kindergarten 3 Students of Huachiew School
https://so19.tci-thaijo.org/index.php/SDUGSAJ/article/view/1332
<p>This research was quasi-experimental research with a one-group pretest-posttest design. The objectives were 1) to study the effect of listening to vocabulary during deep sleep on vocabulary memory and 2) to study the satisfaction with the process of measuring the vocabulary memory level of kindergarten students in the deep sleep stage. The sample group consisted of 30 kindergarten 3 students studying in the second semester of the 2022 academic year at Hua Chiew School, under the Office of the Private Education Commission. The research instrument used was a test. The statistics used in data analysis were mean, standard deviation and t-test. The research results found that 1) after the experiment, kindergarten students had a significantly higher mean score on vocabulary memorization ability than before the experiment at the statistical significance level of .05. 2) The satisfaction results of the process of measuring the vocabulary memorization level of kindergarten students consisted of 5 main issues that were between the good and very good levels.</p>Pornpat Rittichai
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2026-02-282026-02-282214152Developing Thai Consonant Pronunciation Skills Using Small Books for Children with Intellectual Disabilities in Prathomsuksa 1
https://so19.tci-thaijo.org/index.php/SDUGSAJ/article/view/1327
<p>The objectives of this research were 1) to develop the Thai consonant pronunciation skills of Prathomsuksa 1 students with intellectual disabilities through instruction using small books. 2) to compare the Thai consonant pronunciation skills of Prathomsuksa 1 students with intellectual disabilities before and after using small books. The sample for this study consisted of 5 Prathomsuksa 1 students with intellectual disabilities at Songkhla Pattana Panya School in Semester 1 of the 2024 academic year. The selection was done using a purposive sampling method. The research tools included 1) 10 lesson plans for Thai language instruction. 2) pre-test and post-test for Thai consonant pronunciation. 3) small books. The statistics used in data analysis included the interquartile range (IQR), and The Wilcoxon Matched Pairs Signed-Ranks Test. The research results found that 1) The Thai consonant pronunciation skills using small books for Prathomsuksa 1 students with intellectual disabilities were found to be at a good level. 2) The comparison of Thai consonant pronunciation skills using small books for Prathomsuksa 1 students with intellectual disabilities showed that the post-test scores were significantly higher than the pre-test scores at the statistical significance level of .05.</p>Fatin YengthoonRaksina YodyoiPannarong Titipornwanich
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2026-02-282026-02-282215365The Relationships between Ethics of the School Administrators and Motivation Factors on the Teachers’ Performance under the Saraburi Primary Educational Service Area Office 2
https://so19.tci-thaijo.org/index.php/SDUGSAJ/article/view/1543
<p>The study of the relationship between the professional ethics of school administrators and motivation factors on the teachers’ performance under the Saraburi Primary Educational Service Area Office 2 was aimed 1) to study the professional ethics of school administrators 2) to study the work motivation factors of teachers. 3) to study the relationship between the professional ethics of school administrators and the work motivation factors of teachers under the Saraburi Primary Educational Service Area Office 2, classified by status, age, and school location. The sample consisted of 321 administrators and teachers under the Saraburi Primary Educational Service Area Office 2 in 2024 academic year. The sample size was determined using Krejcie and Morgan's sample size table. Stratified random sampling was employed, with districts as the strata. A questionnaire was used to collect data, with a reliability coefficient of 0.97. Statistical methods used for data analysis included percentage, mean, standard deviation, and Pearson's correlation coefficient. The study result showed that 1) The overall professional ethics of school administrators under the Saraburi Primary Education Area Office 2 were at a high level. 2) The overall level of motivation factors of teachers under the Saraburi Primary Education Area Office 2 was also high. 3) The professional ethics of school administrators and the work motivation of teachers under the Saraburi Primary Educational Service Area Office 2 were positively correlated at the statistical significance level of .05.</p>Rujirada JantarawitoonChoochart PhayomSermsap Vorapanya
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2026-02-282026-02-282216782Factors Affecting the Acceptance to Use the AI in Cyber Security Technology
https://so19.tci-thaijo.org/index.php/SDUGSAJ/article/view/404
<p>This research aimed to (1) study the factors affecting the acceptance to use the AI in cyber security technology, and (2) identify the component of factors affecting the acceptance to use the AI in cyber security technology. This research was quantitative research by collecting data from 500 personnels responsible in cyber security of the listed companies using digital and information technology in their business operations. The sample were selected by using purposive sampling. The questionnaire was used as the research instrument for data collection. The Index of Item-Objective Congruence (IOC) was between 0.60 and 1.00 and the reliability analysis of the overall test indicated Cronbach’s Alpha Coefficient (α) at 0.95. The statistics for data analysis were frequency distribution, percentage, mean, standard deviation and structural equation model. The study found that (1) factors affecting the acceptance to use the AI in cyber security technology included organizational context, expectation for use, social influence, perceived trust and perceived usefulness. The factor loadings were 0.393, 0.611, 0.930, 0.244, and 0.689, respectively, with the predictive power of 80.6 (R<sup>2</sup>= .806) (2) The results of the exploratory factor analysis found that factors affecting the acceptance to use the AI in cyber security technology consisted of nine factors, twenty-five groups of components. The results of model fit found that the research model was consistent with empirical data, with CMIN/df = 2.410, GFI = 0.936, AGFI = 0.927 and RMSEA 0.033.</p>Supawat KhehabanJiroj Buranasiri
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2026-02-282026-02-282218399The Implementation of Policies that Supports the Creation of Creative Power or Soft Power from Creative Industries in Thailand: A Case Study of Foreign Movies Set and Shot in Thailand
https://so19.tci-thaijo.org/index.php/SDUGSAJ/article/view/1354
<p>The study on the implementation of policies to support the creation of creative power or soft power from creative industries in Thailand: a case study of an international film production crew in Thailand aimed to 1) study the causes of the problems and obstacles from government policies preventing international film crews from choosing Thailand; 2) analyze the policy to support the creation of creative power or Soft Power from the creative industries in Thailand, a case study of an international film crew in Thailand, based on the theory of top-down policy implementation according to the concept of Van Meter and Van Horn; and 3) present guidelines for driving the policy to support the creation of creative power or Soft Power, a case study through international film crews in Thailand, to elevate and develop the knowledge and creativity of Thais. The research results found that 1) The reasons why foreign film crews did not choose Thailand were due to strict control of the film script, political conditions, and lack of coordination. 2) Regarding the results of policy implementation, the positive results were that the measure to promote foreign film crews in Thailand can generate income for the country and the local area, create a good image of Thailand, and can increase the potential to compete with competitors. 3) The guidelines for upgrading and developing the knowledge and creativity capabilities of Thais in the form of the SET Model were presented as follows: 1) Skill training and knowledge enhancement 2) Enhancing quality of life 3) Training to develop thinking methods, with the aim of presenting guidelines for the government sector to drive policies to support the creation of creative power or Soft Power from the creative industries in Thailand.</p>Wimolwan BoonchanWijittra Srisorn
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2026-02-282026-02-28221101115The Relationship Between the Role of School Administrators and Educational Resources Mobilization of Small Schools Under the Suphanburi Primary Educational Service Area Office 1
https://so19.tci-thaijo.org/index.php/SDUGSAJ/article/view/1349
<p>This study aimed to 1) examine the level of school administrators' roles in small schools, 2) assess the level of educational resource mobilization in small schools, and 3) investigate the relationship between school administrators' roles and educational resource mobilization in small schools. The research sample consisted of 115 school administrators and teachers from small schools under the Suphanburi Primary Educational Service Area Office 1 during the first semester of the 2024 academic year. Data were collected using a questionnaire, and statistical analyses included percentage, mean, standard deviation (SD.), and Pearson’s correlation coefficient. The findings revealed that 1) The overall level of school administrators' roles in small schools was high. When analyzed by specific aspects, all aspects were found to be at a high level, ranked in descending order of mean scores as follows: interpersonal roles, informational roles and decisional roles. 2) The overall level of educational resource mobilization in small schools was also high. When analyzed by specific aspects, all aspects were found to be at a high level, ranked in descending order of mean scores as follows: financial resources and non-financial resources. 3) A moderate positive correlation was found between school administrators' roles and educational resource mobilization in small schools under the jurisdiction of the Suphanburi Primary Educational Service Area Office 1 at the statistical significance level of .01.</p>Siriwimol TaengwongPrompilai BuasuwanSuchada Nanthachai
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2026-02-282026-02-28221117129The Factors of Adoption of Artificial intelligence Technology in an Organization: A Case Study of Maptaphut Industrial Estate, Rayong
https://so19.tci-thaijo.org/index.php/SDUGSAJ/article/view/389
<p>This quantitative research aimed to study the components factors of adoption of artificial intelligence technology in an organization: A case study of Maptaphut Industrial Estate, Rayong. The sample consisted of 400 employees working in the Maptaphut Industrial Estate in Rayong Province that were randomly selected by purposive sampling method. The data collection was performed via online closed-ended questionnaire. Therefore, the questionnaire was subjected to testing for content validity and reliability. The data were analyzed using exploratory component analysis techniques to define complementary factors and regroup factors. The results showed that the components of factors influencing acceptance of generative AI technology in an organization consisted of 6 components; namely, (1) Technology context (Generative AI) (2) Organization context (3) Environment context (4) Perceived Usefulness (5) Perceived Ease of Use (6) Perceived Risk. The guidelines for the development included of the following strategies: organization executives and stakeholders should focus on developing the infrastructure necessary to use the technology, providing training, educating people, and encouraging shareholders to work together to plan the process and policies of using the technology, create perceived usefulness, ease of use and potential risks when using the technology in order to enhance employees to adopt the technology of generative AI to be used in the organization.</p>Praewpat JiradechaOrapan Khongmalai
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2026-02-282026-02-28221131144Organizational Management Efficiency in the Digital Age: Case Study of Royal Irrigation Department, Thailand
https://so19.tci-thaijo.org/index.php/SDUGSAJ/article/view/315
<p>This article examined the Royal Irrigation Department's development and adaptation model, Department of Agriculture and Cooperatives. The research aimed to 1) explore the adaptation of government organizations in the digital era and 2) assess the efficiency of organizational management in this context of Royal Irrigation Department. Every government agency must immediately prioritize this matter according to Weber's (1992) theory of bureaucracy and Hood's (1991) new public management theory. The study discovered that The Royal Irrigation Department successfully modernized the organization into the digital age and established well-defined policies and operational strategies for both a 4-year short-term and a 20-year long-term, drawing from Weber's (1992) theory of bureaucracy and Hood's (1991) new public management theory. The primary objective was to transition the firm into an "Intelligent organization" to enable flexible working, minimize work delays and eliminate needless operational procedures with an aim to create transparency at work and enhance the efficacy of services for the public by implementing technologies methodically. Findings of this investigation can be utilized in policy formulation and organizational transformation for policymakers about the effectiveness of strategies and management efficiency of public sectors in the digital age resulting in organizational transformation. This research discovered that The Royal Irrigation Department may efficiently incorporate Weber's (1992) bureaucratic theory with Hood's (1991) new public management theory. This may also be used to address the current issues of digital transformation. Moreover, it can develop a theoretical comprehension of the operations of government institutions in the digital era and can influence policy and organizational principles which may impact the quality of public services globally.</p>Jirattikarn SuksingSipnarong KanchanawongpaisanPoori Chitladaporn
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2026-02-282026-02-28221145156Driving the Tambon Community Organization Council Sustainably: Challenging Perspectives for Jurisprudence-Politics
https://so19.tci-thaijo.org/index.php/SDUGSAJ/article/view/1157
<p>This academic article aimed to present knowledge and perspectives to legal professionals, public administrators, and developers, who play a crucial role in the country's development process. It emphasized the importance of proposals to drive community organizations' councils in legal and justice-related matters under the national strategy master plan. Although Thailand has a significant number of community organizations' councils, totaling 7,795, these councils vary in their success and failure, facing diverse challenges. From a legal-political perspective, these issues stemmed from ambiguities and various legal limitations. Laws serve as tools to equitably and justly distribute the benefits of national development, ensuring justice through equality, transparency, and non-discrimination. Based on the research titled Communication for Fostering Public Participation in Driving Model Community Organizations' Councils for Local Self-Management Innovation<strong>, </strong>conducted by the author as part of their doctoral studies, the following conclusions were drawn, which formed the basis of this academic article. Therefore, developing laws related to community organizations' councils will not only prevent legal obstacles to development but also facilitate public participation in self-development. This is a fundamental step in building social empowerment under the national strategy master plan, particularly in Issue 15, which focuses on strengthening social capital. This involves creating opportunities for various community groups and networks to unite, collaborate, and become key forces in addressing economic and social inequalities. It also enhances local communities' capacity for development, self-reliance, and self-management by building on their socio-cultural foundations. Such efforts will lead to sustainable national development based on a participatory democracy, where the public genuinely engages in shaping the future.</p>Akkachai TrakarnsartKarn BoonsiriWittayatorn Tokeaw
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2026-02-282026-02-28221157171