Factors Affecting the Business Operations of Retailers - Wholesalers in Mueang District Kalasin

Abstract

The objectives of this research were (1) to identify factors affecting retail and wholesale entrepreneurs in Mueang District, Kalasin Province; and (2) to propose guidelines for resolving the problems they face.  Data were collected via a structured questionnaire and analyzed using percentage, mean, and standard deviation.  The results revealed four major areas of influence: (1) Management—a unified work structure that facilitates employee supervision (Mean 4.31); (2) Marketing—convenient retail locations for customers (Mean 4.29); (3) Operations & Technology—products certified for safety by relevant government agencies and streamlined production processes enabling rapid turnaround (Mean 4.30); and (4) Finance—the ability to forecast profits in advance and adjust financial plans to maintain liquidity (Mean 4.52).  To mitigate these challenges, the study recommends that entrepreneurs expand distribution channels (e.g., delivery services and online sales) and that the government enact clear promotion policies and impartial price‐control measures for the retail–wholesale sector.