Online Marketing Strategies for Business Enterprise community Ban Dan Nuea, Phon Ngam Sub-district, Kamalasai District, Kalasin Province

Abstract

The objective of this research is 1) to study online marketing strategies for community enterprises. 2) To prioritize online marketing strategies for Ban Dan Nuea community enterprises. 3) To propose guidelines for developing online marketing strategies for Ban Dan Nuea community enterprises. The sample consisted of 202 people, divided into 2 groups which are 52 Ban Dan Nuea Community Enterprise Group and 150 persons from Ban Dan Nuea Community Enterprise. The instrument used in this study was percentage. Mean, analyze the sum and analyze the standard deviation The results of the research showed that There are 7 strategies used by community enterprise groups which are 1) product strategy 2) price strategy 3) location and distribution strategy 4) integrated marketing promotion strategy 5) product display system management strategy 6 ) Strategies for proactive personnel and 7) Strategies for creating atmosphere In order of importance from high to low, in the following order: In terms of location and distribution channel (=4.27), followed by price (= 4.26), product display system (= 4.26), integrated marketing promotion (= 4.23) behavior (= 4.20) Personnel working proactively (= 4.18) And product (=4.14) and guidelines for developing online marketing strategies to make the business successful and survive: 1) The product of loincloth should be designed to be diverse and suitable for the season 2) There should be The price that is suitable for the beauty of the products from loincloth for just the motivation to buy 3) There should be steps that save the time to buy the most products 4) Should have the legs by Guest And public relations via the internet In order to increase customer interaction and increase sales. 5) Training or group members meetings should be organized to ensure the importance of participation and good customer interaction. 6) Innovation and There are modern tools used in the production of products. In order to build trust and a good atmosphere for shopping and 7) groups should have a business network to buy - sell And procure raw materials to reduce production costs.