Essential Competency and Development Guidelines for the revenue management of supportive staff at the Faculty of Fine and Applied Arts, Khon Kaen University

Abstract

This research aims to 1) to study the competencies necessary to perform the work of support staff responsible for revenue generation 2) to propose guidelines for developing the necessary competencies of the support staff responsible for revenue generation. The target population is the support staff responsible for revenue generation missions under the Administration Division of the Faculty of Fine and Applied Arts, Khon Kaen University, consisting of eight people and two senior faculty executives who determine and supervise policies. This qualitative research studied the concepts, related literature, and the data was acquired through interviews. following the PDCA quality management principles The research results showed that the competencies required to perform the tasks of support staff responsible for revenue generation are as follows: (1.1) Strategic Management Competencies, (1.2) Communication Competencies, (1.3) Information Technology Competencies, and (1.4) Knowledge of art products and services Competencies. Guidelines for necessary competence development are as follows: (2.1) Practical training by experts in various fields includes Strategic management aspect, technical communication and public relations aspect, artistic performance analysis aspect. (2.2) On-the-job training through self-learning in information technology. (2.3) Training while working in real work environments. 2.4) Adding value to the job through task assignments, consultation, guidance, and job instruction.