Study of Planning Administration on Departmental Income Generating Project in Kasetsart University, Bangkhen Campus

Abstract

This research aimed to study the management of income-generating projects and to provide recommendations regarding the management of departments at Kasetsart University, Bangkhen Campus. The study applied the Deming Cycle (PDCA) framework. The sample consisted of 32 senior executives from faculties, offices, institutes, and departments under the Office of the University during the academic year 2022. A questionnaire survey was used as a research instrument for this study (IOC = 0.67 - 1.00, α = 0.99). The statistics involved included frequency, percentage, mean, and standard deviation. The research study found that 1) the income-generating project management by departments at Kasetsart University, Bangkhen Campus, which implemented the Deming Cycle (PDCA), showed that 50% of the departments generated income through leasing university-owned land and royal property buildings. Overall, the management of projects aligned with PDCA principles or practices demonstrated a high average level of performance ( x̄ = 3.65, S.D. = 1.06). When considering each aspect, it was found that the aspect of inspection, supervision, monitoring and performance evaluation had the highest average score (x̄ = 3.78, S.D. = 1.10), followed by planning (x̄ = 3.73, S.D. = 1.08), operation (x̄ = 3.66, S.D. = 0.97) and performance quality improvement (x̄ = 3.43, S.D.= 1.08), respectively. Furthermore, departments at the institutional level were found to have the highest success rates in project management. Overall, the success of project management showed a high average score (x̄ = 3.74). When ranking the average scores of management success by project from highest to lowest, the results were as follows: budget management (x̄ = 3.99), resource management (x̄ = 3.81), general management (x̄ = 3.71), management according to the PDCA cycle (x̄ = 3.63), and human resource management (x̄ = 3.57), respectively. 2) Senior executives proposed management development guidelines for the income-generating project management by departments at Kasetsart University, Bangkhen Campus, as follows: In terms of management policies, 75% emphasized the importance of policies that promote the effective use of university resources and assets to generate commercial value. For operational management, 72% focused on the importance of communication to ensure all parties understand the objectives and goals of income-generating projects. In terms of inspection and monitoring on operations to achieve goals, 88% aimed at the need for operation, supervision, monitoring, and inspection to ensure progress aligns with objectives and key performance indicators. For management process improvement and development, 71% agreed with implementing methods of reflecting the results, conducting surveys regarding satisfaction, needs, and feedback from users and various stakeholders. In addition, the policy brief recommends that income-generating project management by departments at Kasetsart University, Bangkhen Campus, should be efficient and aligned with societal needs, government policies, and national development plans.