The Study of Satisfaction Toward Academic Service Center, Faculty of Economics and Business Administration Thaksin University Facebook Page. for the Year 2024

Abstract

The objectives of this survey are: 1) to study the satisfaction with the Academic Service Department’s Facebook page, Faculty of Economics and Business Administration, Thaksin University; and 2) to compare the satisfaction levels regarding information, presentation, and benefits based on demographic factors such as gender, age, education, and marital status. This survey utilized a sample size of 113 respondents. Simple random sampling and online questionnaires were used as tools for data collection. The statistical data analysis included frequency, percentage, mean, standard deviation, t-test, and One-way ANOVA. The results of the study on satisfaction with the Academic Service Department’s Facebook page, Faculty of Economics and Business Administration, Thaksin University, found that the overall satisfaction level of the users was very high (x̄ = 4.28, S.D. = 0.76). The aspect with the highest average level was information (x̄ = 4.30, S.D. = 0.74), followed by benefits to the users (x̄ = 4.28, S.D. = 0.75) and presentation (x̄ = 4.26, S.D. = 0.78). The comparison of satisfaction levels with the Academic Service Department’s Facebook page, Faculty of Economics and Business Administration, Thaksin University, revealed that differences in age resulted in a significant difference in satisfaction at the 0.05 level, whereas gender, education, and marital status showed no significant difference in satisfaction.

The study of satisfaction with the Facebook page of the Academic Service Unit, Faculty of Economics and Business Administration, Thaksin University, found that the overall satisfaction level of Facebook page was at a high level of overall satisfaction, with an average of 4.28.Upon consideration, it was found that the highest average was content at 4.30, followed by benefits to Facebook page users at 4.28, and thirdly, presentation style at 4.26, respectively. And the results of comparing the differences in personal factors with satisfaction with the Facebook page of the Academic Service Unit, Faculty of Economics and Business Administration, Thaksin University, classified according to general demographic data, found that age and usage time on the page were significantly different at 0.05. As for personal factors in terms of gender, education level, and status, there was no difference in satisfaction with the Facebook page of the Academic Service Unit, Faculty of Economics and Business Administration, Thaksin University.