Effects of Work Adaptation Behavior in the Digital Era on Job Success in the Public Higher Education Institution

Abstract

This research aimed to 1) study the levels of work adaptation behavior in the digital era and job success among support staff, and 2) investigate the impact of digital-era work adaptation behavior on the job success of support staff. A stratified random sampling method was employed to select 260 support staff at Mahasarakham University, with 143 respondents, accounting for 55% of the total sample. The questionnaire served as the data collection tool. Statistical analyses included mean, percentage, standard deviation, multiple correlation analysis, and multiple regression analysis.
The results indicated that: 1) the levels of work adaptation behavior in the digital era and overall job success, as well as individual aspects among support staff, were at a high level with acceptable variation across the group. The mean values and coefficients of variation were 4.34 and 4.23, respectively. 2) Regarding the job success of support staff, it was found that work adaptation behavior in the digital era across all aspects had a positive impact on overall job success. The correlation coefficient (R) was 0.732, which was statistically significant at the 0.01 level. Both dimensions of work adaptation behavior in the digital era could predict overall job success by 53.60% (R 2 =0.536), with a standard error of estimate (S.E. est.) of 0.337. The prediction equation for the overall job success of support staff is JOB=1.060+0.290NEW+0.444NEG.