Factors Influencing the Application of ERP Systems in the Alcohol Beverage Industry: A Case Study in Thailand
Keywords:
Influencing Factors, ERP Systems, Exploratory Factor AnalysisAbstract
This research was a quantitative study examining the factors influencing the application of Enterprise Resource Planning (ERP) systems in the alcohol beverage industry: A case study in Thailand. The sample consisted of 408 employees from the headquarters and affiliated companies, randomly selected in proportion to the population size using a specific random sampling method. The data collection tool was an online closed-ended questionnaire. The questionnaire's content validity and reliability were tested using Cronbach's Alpha, yielding a value of 0.976 for the entire questionnaire. The analysis was conducted using Exploratory Factor Analysis (EFA), to identify common factors and group new components. The results revealed six factors as follows: (1) System Quality (KMO=0.823) (2) Data Quality (KMO=0.902 (3) Organizational Support (KMO=0.912 (4) Employee Characteristics (KMO=0.912) (5) Perceived Benefits (KMO=0.848) (6) User Satisfaction (KMO=0.809). The analysis suggested that all six factors played a significant role in the successful application of ERP systems in the alcohol beverage industry. Organizations should focus on addressing these factors to ensure the smooth adoption and effective utilization of ERP systems.
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