Media Literacy Experience Plan to Promote Media Literacy Knowledge and Understanding in Early Childhood.

Abstract

This research employed a quasi-experimental design to 1) develop a media literacy experience plan for children in early childhood. and 2) study the media literacy knowledge and understanding before and after using media literacy experience plan for children in early childhood. The sample group consisted of 29 early children aged 5-6 years. The research utilized various instruments, including a questionnaire, general and media usage Information, a media literacy experience plan targeted at early childhood, and a test for assessing media literacy knowledge and understanding. Descriptive statistical analyses were conducted, such as numbers, percentages, and means, alongside inferential analyses using the Wilcoxon Matched Pairs Signed Rank Test. The research findings were as follows: 1) The media literacy experience plan for early childhood had an IOC value of 0.67 - 1. This plan included eight media literacy activities covering topics such as media topics, media impact, creative media production, and understanding propaganda.  The data collection was conducted through group activities. A variety of media were used to allow children to express their opinions and practice in activities such as drawing pictures and coloring and completing worksheets to review knowledge and understanding of learning content. 2) The results of early childhood children's media literacy knowledge and understanding were evaluated through pre-test and post-test assessments administered before and after the learning activities. Post-intervention testing showed a significant increase in the children's understanding of media influence by 65.5% and creative use of media increased concepts by 58.6%. The research confirmed that the media literacy knowledge and understanding among early childhood participants significantly improved after the intervention at the statistical significance level of 0.05 (t = -4.715, p < 0.001).