Comparison of Factors Influencing the Choice of Studying at Public and Private Universities

Abstract

This study aims to examine the factors influencing students' choices between public and private universities, focusing on economic, academic, and social aspects. A mixed-methods approach was employed, incorporating both quantitative research using questionnaires and qualitative research through in-depth interviews. The sample consisted of undergraduate students from public and private universities, as well as high school students deciding on further education. Data were analyzed using descriptive statistics and content analysis. The results indicate that tuition fees, curriculum quality, and job opportunities after graduation are the primary factors affecting university selection. Public university students prioritize lower tuition fees and institutional reputation, whereas private university students emphasize curriculum quality and internship opportunities. Additionally, family opinions significantly influence students' decisions, particularly those choosing private universities. The findings suggest that universities should develop policies to enhance competitiveness and better meet students' needs. This study provides insights that can be utilized to improve educational policies and strategic planning for higher education institutions.