Chalermkarnchana Academic Journal

Protection of Students' Privacy Rights in Online Education Under the Personal Data Protection Act (PDPA)

2025-11-07T12:50:41+07:00

This research aims to study the protection of students’ personal rights in online education under the Personal Data Protection Act B.E. 2562 (PDPA). It analyzes the implementation of the law, students’ and educators’ awareness levels, and educational institutions' measures to safeguard students' personal data. The study employs qualitative research and doctrinal legal research methods, examining legal documents, institutional practices, and case studies of online learning platforms. The findings indicate that while PDPA provides clear personal data protection principles, its practical enforcement in online education remains limited. Educational institutions lack clear consent procedures and effective data protection measures. The research also found that students and educators have a moderate to low understanding of PDPA, and some online learning platforms do not fully comply with personal data protection principles. The study suggests developing specific guidelines for educational institutions, improving consent mechanisms, and providing training programs to enhance PDPA awareness among students and faculty members.

The Use of Artificial Intelligence (AI) in Enhancing Teaching and Learning in Private Universities.

2025-11-07T14:52:59+07:00

This research aims to study the impact of Artificial Intelligence (AI) on teaching and learning in private universities using a mixed-methods approach, combining quantitative and qualitative research. Data were collected from faculty members and students through surveys and in-depth interviews. The findings indicate that AI significantly enhances academic performance, with students' average scores increasing from 72 to 85 after AI implementation. Additionally, both faculty members and students exhibited high levels of satisfaction with AI, with students expressing greater acceptance. These findings align with the Technology Acceptance Model (TAM) and Constructivist Learning Theory. However, concerns remain regarding excessive dependence on AI and ethical considerations. Therefore, it is recommended that guidelines be established for the appropriate use of AI in education.

The law regarding the autonomy of private universities in personnel management.

2025-11-07T13:17:32+07:00

This study aims to analyze the legal framework governing the autonomy of private universities in personnel management, focusing on relevant laws, human resource management practices, and limitations faced by private universities. A qualitative research methodology was employed, utilizing legal document analysis, university policies, and in-depth interviews with private university administrators.

The findings indicate that private universities possess a degree of autonomy in personnel management, allowing them to establish policies on recruitment, appointment, promotion, and compensation. However, such autonomy is still constrained by the Private University Act B.E. 2546 (2003) and general labor laws, including the Labor Protection Act B.E. 2541 (1998) and the Social Security Act B.E. 2533 (1990). Additionally, private universities face challenges in attracting and retaining high-quality personnel due to job insecurity and a lack of competitive benefits compared to public universities.

Based on these findings, this study recommends legal reforms to enhance job security for private university personnel, as well as improvements in salary structures and benefits to increase competitiveness. Furthermore, stronger collaboration between private universities and government agencies is suggested to develop a more efficient and sustainable personnel management system.

Postpartum Stress and Depression Among Mothers Studying in Private Universities.

2025-11-07T15:03:59+07:00

This study aims to examine the factors influencing postpartum depression among mothers studying at a private university. A survey research method was employed using a standardized questionnaire on postpartum depression and related factors. The sample consisted of 222 postpartum mothers enrolled at Chalermkarnchana University, selected through purposive sampling. Data analysis included descriptive and inferential statistics such as the Chi-Square Test, Independent Sample t-test, and Multiple Regression Analysis. The findings indicate that family support and income are key determinants of postpartum depression. Furthermore, students who had to work while studying exhibited significantly higher levels of depression compared to those who did not. The study suggests that universities should implement support measures such as psychological counseling and financial assistance to alleviate postpartum depression among student mothers.

Sustainability Accounting: Approaches to Measuring and Reporting Social and Environmental Impacts

2025-11-07T13:30:29+07:00

This study aims to analyze approaches for measuring and reporting corporate social and environmental impacts under the Sustainability Accounting framework. A Mixed-Methods Research approach was used, combining qualitative and quantitative research methods. Data were collected through expert interviews, document analysis, and financial report reviews from publicly listed companies. The findings reveal that companies with high ESG scores tend to achieve better financial performance, particularly in terms of return on equity (ROE) and access to capital. Furthermore, transparent ESG disclosure is positively correlated with investor confidence, aligning with the Triple Bottom Line (TBL) and Stakeholder Theory. These results suggest that companies should integrate ESG factors into their business strategies and adopt a clearer standard for ESG disclosure. Regulatory bodies and policymakers should support the development of standardized sustainability accounting frameworks that can be applied globally.

Factors Influencing the Decision to Pursue Higher Education at Private Universities Among Pregnant Women.

2025-11-07T15:26:57+07:00

This study aims to analyze the factors influencing the decision of pregnant women to pursue higher education at private universities. The study considers economic factors, social and family support, institutional factors, psychological and health factors, and government support. A mixed-methods research approach was employed, collecting data from 150 pregnant students at Chalermkarnchana University through questionnaires and in-depth interviews.

The findings indicate that institutional factors and social support have the greatest impact on pregnant women's decisions to continue their education, particularly the flexibility of curricula and support from spouses and families. Economic and psychological factors were found to have some influence but were not statistically significant. However, the lack of scholarships and educational privileges for pregnant students remains a major obstacle. Logistic Regression Analysis revealed that these factors moderately influence educational decisions, highlighting the need for further policy support.

The results of this study provide insights for educational institutions to develop more flexible learning programs and establish appropriate social and financial support systems for pregnant students.

The Behavior of the Public in Using PM2.5 Dust Masks

2025-11-07T12:22:00+07:00

This study aims to examine the behavior of the public in using PM2.5 protective masks, the factors influencing their decisions, as well as the challenges and support measures for promoting mask usage. The research employed a quantitative approach, collecting data from 400 respondents in areas with high PM2.5 levels through structured questionnaires. Descriptive and inferential statistics were applied for data analysis. The findings indicate that 72.5% of the respondents regularly use masks outdoors, with key influencing factors including attitudes toward PM2.5 hazards (p < 0.05), knowledge about air pollution, and accessibility to high-quality masks. However, major challenges were identified, with 35.8% of respondents experiencing breathing discomfort and 19.2% lacking confidence in mask effectiveness. Furthermore, 66.4% of respondents expressed the need for the government to distribute high-quality masks in high-pollution areas, while 49.5% supported legal measures requiring mask use during hazardous air quality periods. The study suggests that increasing public awareness and ensuring access to high-quality protective masks could significantly improve air pollution prevention behaviors.

Academic Autonomy of Private Universities Under Thai Law

2025-11-07T14:26:50+07:00

Academic freedom is a fundamental principle that allows higher education institutions to conduct teaching and research without undue interference. However, private universities in Thailand face legal and administrative constraints that may impact the academic freedom of faculty members and researchers. This study examines the legal issues related to academic freedom in private universities under Thai law by analyzing existing laws, government policies, and university practices. The findings reveal that Thai legal frameworks impose several restrictions on curriculum development, research autonomy, and academic expression. Additionally, the commercial-oriented management structures of private universities may hinder the independence of academic staff. The study highlights the need for legal and policy reforms to balance state regulation with the academic freedom of private universities

Public Awareness and Attitudes Toward the PM2.5 Problem

2025-11-07T12:39:50+07:00

This study aims to analyze the awareness, attitude, protective behavior, and policy support of Thai citizens regarding PM2.5 air pollution. A quantitative research approach was employed, with data collected from 600 respondents using a structured questionnaire. Descriptive statistics and correlation analysis were used for data interpretation. The results indicate that the level of awareness of PM2.5 among the public was moderate to high (mean score = 3.8/5), while their attitude toward air pollution control measures was highly positive (mean score = 4.2/5). However, protective behavior remained at a moderate level (mean score = 3.5/5), with 72% regularly wearing masks and only 48% using air purifiers. Statistical analysis revealed a significant positive correlation between awareness and protective behavior (r = 0.68, p < 0.01), as well as between attitude and policy support (r = 0.75, p < 0.01). These findings suggest that enhancing public awareness and attitude could contribute to improved protective behavior and stronger support for government policies. The study highlights the importance of effective environmental communication strategies and policy implementation to mitigate the PM2.5 crisis sustainably.

Human Resource Management Strategies in Private Universities to Enhance Competitive Advantage

2025-11-07T14:35:29+07:00

This study aims to examine human resource management (HRM) strategies in private universities and their impact on competitive advantage. A mixed-methods approach was employed, combining quantitative data from questionnaires and qualitative insights from in-depth interviews. The sample consisted of 150 personnel from private universities. The findings revealed that employee development had the highest impact on competitive advantage, showing strong positive correlations with personnel quality and administrative efficiency (r = 0.72, r = 0.63). This was followed by recruitment and selection and employee motivation and retention. In contrast, the use of HRM technology and innovation showed the lowest correlation, indicating that while technology adoption in HRM currently plays a minor role, it still has the potential to enhance administrative efficiency if properly implemented. The study suggests that private universities should continuously invest in employee training programs, improve recruitment processes, and integrate digital technologies into HRM to strengthen their competitive advantage.