The Factors Related to Entrepreneurial Intentions of Students Faculty of Business Administration and Liberal Arts of Rajamangala University of Technology Lanna Chiang Mai

Abstract

The objectives of this research were to study: 1) attitudes toward entrepreneurship, social norms, perceived self- efficacy and entrepreneurial intention of students of Faculty of Business Administration and Liberal Arts of Rajamangala University of Technology Lanna Chiang Mai. 2) factors related to entrepreneurial intention of students of Faculty of Business Administration and Liberal Arts of Rajamangala University of Technology Lanna Chiang Mai. The proportional stratified random sampling was used to select the sample of 230 students by calculating the proportion of students studying in the final year from each department. The questionnaire with the confidence level at 0.856 was used for data collection and the statistical analysis included frequency, percentage, standard deviation, and Pearson's Product Moment Correlation Coefficient. The results indicated that 1) the sample held overall attitudes toward entrepreneurship, social norms, perceived self-efficacy at the high level (x = 3.93, 3.65 and 3.45, respectively). In addition, the overall attitude toward entrepreneurial intention was at the middle level (X= 3.17). 2) these three factors were significantly correlated with entrepreneurial intention (p <0.01). Social norms were related to the entrepreneurial intention at the highest value (r= 0.495), followed by the attitude toward entrepreneurship (r = 0.299) and perceived self-efficacy (r = 0.025). These factors had a positive relationship with the entrepreneurial intention which was consistent with the research assumptions.