The Role of Social Media in Public Administration During Natural Disasters in Thailand

Abstract

This academic article aims to study the role of social media in public administration during natural disasters in Thailand. The study found that in the digital era, social media plays a crucial role in public administration, especially during natural disasters when the public needs information quickly and accurately. The role of social media in communication between the government and the Thai people during natural disasters such as floods, landslides, and typhoons was examined. The study highlighted the use of various platforms such as Facebook, Twitter, and Line to disseminate information, issue alerts, and provide assistance. It also emphasized the public's involvement in communication and providing important information to the government. Social media plays a vital role in strengthening public trust in government disaster management, particularly in terms of prompt responses and effective information distribution. However, the management of accurate information and the prevention of the spread of rumors remain challenges that require further development.