Charismatic Leadership in the Digital Age: Adaption and Challenges

Main Article Content

Laongdao Chatongyot

Abstract

This article examines the adaptation and challenges of charismatic leadership in the context of the digital age, analyzing the impact of technological changes on leadership styles and the influence of charismatic leaders. The study finds that while core characteristics of charismatic leadership, such as the ability to inspire and articulate a clear vision, remain important, leaders must develop digital skills and adapt their communication methods to suit the modern era. The article presents key adaptation strategies, including developing technological understanding, effective use of digital media, creating a vision that integrates technology with human values, and promoting a culture of innovation within organizations. Additionally, it analyzes case studies of leaders who have successfully adapted to the digital age and suggests approaches for developing charismatic leadership for the future. The article concludes that the combination of charismatic power and the ability to skillfully utilize digital technology will be the key to effective leadership in the digital age.

Article Details

Section
Academic article

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