The loosening of Democrat Party Identification in the southern region of Thailand

Abstract

This study aimed to study the deterioration of the Democrat Party’s attachment in the southern region and the factors affecting the decline of the Democrat Party’s attachment in the southern region. The study used qualitative research through document analysis and election data statistics analysis using Microsoft Excel. The results of the study found that the deterioration of the Democrat Party’s attachment in the southern region began in the 2019 election and was seen in the 2019 election when candidates from the Democrat Party were elected by only 28.33 per cent. The factors affecting the deterioration of the Democrat Party’s attachment in the southern region were internal factors related to the party, namely party policies, past performance of the party, party leaders, and party image, as well as external factors, namely election rules and the structure of the eligible voters.