ปัจจัยการบริหารจัดการที่มีผลต่อการเป็นท้องถิ่นดิจิทัล กรณีศึกษาองค์กรปกครองส่วนท้องถิ่นในจังหวัดนครราชสีมา

This research aims to study the management factors that affect the digital locality of Non-Pradu Sub-district Administrative Organization, Sida District, Nakhon Ratchasima Province, with the following objectives: 1) to study the management factors that affect the digital locality, and 2) to study the problems and obstacles of management factors that affect the digital locality.

Abstract

This research aims to study the management factors that affect the digital locality of Non-Pradu Sub-district Administrative Organization, Sida District, Nakhon Ratchasima Province, with the following objectives: 1) to study the management factors that affect the digital locality, and 2) to study the problems and obstacles of management factors that affect the digital locality. Data were collected from qualitative interviews with nine informants, including executives, sub-district administrative organization secretaries, responsible officers, representative leaders, and service recipients, who were all related to the digital locality. The collected data were analyzed qualitatively. In addition, the problems and obstacles of local administrative organizations in adapting to digital organizations were identified. The results of the research showed that local administrative organizations have adopted technology to improve and develop communities, leading to digital organizations. The analysis was based on a conceptual framework with five dimensions: 1) personnel with digital skills and knowledge, 2) digital technology for efficient community development, 3) management processes that are efficient and responsive to the needs of the people, 4) budgets used effectively within the allocated budget, and 5) leadership that prepares for digital localities. The research on the factors that effectively lead organizations to become digital organizations and provide communities with convenient, one-stop service systems.