FACTORS LNFUENCING SATISFACTION WITH THE CONSERVATION CONSERVATION OF LONG – TAIL BOATS IN EASTEN THAILAND

Abstract

            This research aims to study the satisfaction factors affecting the conservation of long-tail boats in the eastern region of Thailand. The objectives are 1) to study the problems and importance of satisfaction affecting the conservation of long-tail boats in the eastern region of Thailand. 2) to study, analyze, and synthesize satisfaction affecting the conservation of long-tail boats in the eastern region of Thailand. 3) to suggest guidelines affecting satisfaction affecting the conservation of long-tail boats in the eastern region of Thailand. The research uses quantitative research, which is a survey research with a sample of 400 people. The data is collected using questionnaires, documents, and related research.

            The research results found that

            The problems and satisfaction affecting the conservation of long-tail boats in the eastern region had a high average weight (mean = 3.11, S.D. = 0.93), especially in the aspect of way of life (mean = 3.19, S.D. = 1.01), value (mean = 3.14, S.D. = 0.90) and quality of life (mean = 3.12, S.D. = 0.85), which reflected the important role of long-tail boats in the way of life and culture of the community. However, the aspect of experience had the lowest average weight (mean = 3.02, S.D. = 0.95). In the aspect of conservation, the average weight was at a high level (mean = 3.13, S.D. = 0.83), while the aspect of awareness (mean = 3.16, S.D. = 0.83) and promotion (mean = 3.13, S.D. = 0.86) had the most significant effects. While the practical aspect had the lowest mean weight (mean = 3.10, S.D. = 0.81), respectively.

            The satisfaction level towards long-tail boat conservation was at a medium level (mean = 3.09, S.D. = 0.94). The promotion of cultural traditions had the highest mean (mean = 3.10, S.D. = 0.98), followed by participation (mean = 3.11, S.D. = 0.89) and quality of the environment (mean = 3.10, S.D. = 0.98). Safety had the lowest mean (mean = 3.02, S.D. = 0.96). Statistical analysis revealed that the level of education had a statistically significant effect on satisfaction towards conservation (p < 0.05), while gender, age and occupation did not differ.

            For important recommendations that affect satisfaction that affects the conservation of long-tail boats in the Eastern region of Thailand is to promote awareness at the community and national levels through organizing cultural activities such as long-tail boat races and support from local and government agencies to develop and maintain the identity of long-tail boats as a sustainable national cultural heritage.