SITTHAT JOURNAL

MANAGEMENT BASED ON HONEST PRINCIPLES 3 OF THE EXECUTIVES OF NAKHON KHON KAEN MUNICIPALITY MUEANG DISTRICT, KHON KAEN PROVINCE

Chamaiphon Onsa-at — Mon, 30 Jun 2025 00:00:00 +0700

This research aimed to 1) study the administration conditions according to the 3 principles of honesty of the executives of Nakhon Khon Kaen Municipality, Mueang District, Khon Kaen Province, 2) study the factors influencing the administration according to the 3 principles of honesty of the executives of Nakhon Khon Kaen Municipality, Mueang District, Khon Kaen Province, and 3) study the administration guidelines according to the 3 principles of honesty of the executives of Nakhon Khon Kaen Municipality, Mueang District, Khon Kaen Province. This research was conducted in both quantitative and qualitative ways. The population used in this research was 378 people aged 18-60 in Mueang District, Khon Kaen Province. The target group for interviews was purposively selected as 10 executives of Nakhon Khon Kaen Municipality, Mueang District, and Khon Kaen Province. The instruments used were questionnaires and interview forms. The statistics used in the research were frequency distribution and percentage of the respondents, analyzed by presenting in tables using mean and standard deviation, multiple regression analysis using the hierarchical variable selection method, and discussion of the results. The descriptive data analysis was conducted by selecting and classifying the data, organizing the data systematically, compiling the data, and analyzing the data. The data was then written as a report.

The research results found that: 1) The overall condition of the administration according to the principle of honesty 3 of the administrators of Nakhon Khon Kaen Municipality, Mueang District, Khon Kaen Province was at a moderate level ( =3.04, S.D=.38). Considering each aspect, it was found that the aspect of command, planning, and control, respectively. 2) Factors that influenced the administration according to the principle of honesty 3 of the administrators of Nakhon Khon Kaen Municipality, Mueang District, Khon Kaen Province, overall in all aspects, with a statistical significance of .05 were AdministrationX5, WorkX3, RelationshipX1, AdministrationX2, and TeamworkX4, with predictor coefficients in the raw scores (b) equal to .133, .255, .774, .910, -.376, respectively. 3) It is necessary to have an approach to administration according to the principle of honesty 3 of the administrators in performing their duties seriously, prepare a plan to support the approach to administration according to the principle of honesty 3 of the administrators, and the changes in the performance of duties in the administration. The changes in the importance of the management that have been done are correct and complete, guide and monitor the work of community leaders according to the plan or goals that have been set, using the method of analyzing and separating the problems in decision-making, taking into account the objectives of problem-solving, the management guidelines according to the 3 honest principles of the executives appropriately and to create greater efficiency.

PERFORMANCE EFFICIENCY ACCORDING TO THE 4 PRINCIPLES OF INFLUENCE OF TEACHERS IN BURIRAM PROVINCE

Sunantha Suesat — Mon, 30 Jun 2025 00:00:00 +0700

This research is a quantitative research. The objectives are (1) to study the level of performance effectiveness according to the Four Bases of Influence of teachers, (2) to study the factors affecting the performance effectiveness according to the Four Bases of Influence of teachers, and (3) to study the guideline for developing the performance effectiveness according to the Four Bases of Influence of teachers in Buriram Province. It is a quantitative and qualitative research. The sample population is 400 people aged 18-60 in Buriram Province. The target group for interviews is 10 educational service providers and school administrators in Buriram Province. The research instruments are questionnaires and interview forms. The statistics used in the research are frequency and percentage distribution, mean, and standard deviation for the discussion of the results. The descriptive data analysis is then used to write a report.

The research results found that: 1) the level of work efficiency according to the 4 Iddhipada principles of teachers in Buriram Province was at a moderate level. It was at a moderate level ( =3.01, S.D=0.58). Considering each aspect, it was found that the aspect of personnel potential development that should be developed, the aspect of personnel potential development, and the aspect of planning, respectively. (2) The factors affecting the work efficiency according to the 4 Iddhipada principles of teachers in Buriram Province were at a moderate level ( =3.06, S.D=0.52). Considering each aspect, they were as follows: the factor of service transparency ( =3.05, S.D=0.64), the factor of personnel politeness, the factor of service speed, the factor of personnel capability, and the factor of data accuracy, respectively. (3) It is necessary to have a serious guideline for developing work efficiency according to the 4 Iddhipada principles. Prepare a plan to support the guideline for developing work efficiency according to the 4 Iddhipada principles that have an efficiency development path. Taking into account the work performance according to the 4 principles of influence in the situation of change, giving importance, guiding and monitoring the work performance guidelines for developing the effectiveness of work performance according to the 4 principles of influence of teachers and evaluating the development of the effectiveness of work performance according to the 4 principles of influence of teachers effectively.

ROLES AND DUTIES OF OMMUNITY LEADERS IN THE 21ST CENTURY IN KUMPHAWAPI DISTRICT UDON THANI PROVINCE

Thawush Thaphech — Mon, 30 Jun 2025 00:00:00 +0700

This research aims (1) to study the roles of community leaders in the 21st century, (2) to study the factors affecting the roles of community leaders in the 21st century, and (3) to study the guidelines for developing the roles of community leaders in the 21st century in Kumphawapi District, Udon Thani Province. It is a quantitative and qualitative research. The sample group consists of 359 eligible voters in Kumphawapi District, Udon Thani Province the informants were 10 government officials and community scholars. The research instruments were questionnaires and interviews. The statistics used for data analysis were frequency, percentage, multiple regression analysis, and descriptive analysis to support the discussion of the results. The research results found that: (1) The roles of community leaders in the 21st century were overall at a moderate level, ranked from most to least as follows: community plan promotion, community learning center promotion, community capital promotion, community lifestyle promotion, sufficiency economy promotion, community career promotion, and drug problem solving, respectively. (2) Factors that significantly affected the roles of community leaders in the 21st century were problem solving (X4), responsibility (X3), and planning (X2), with predictor coefficients in the raw scores (b) equal to .730, .348, and .236, respectively and (3) it is necessary to promote roles and responsibilities for community leaders in developing potential in various areas, training, generating income for the community, appropriate management, care, consistent performance of duties, interactions with villagers and outsiders, as well as comprehensive management for both personal and public benefits in order to effectively and efficiently carry out their roles and responsibilities.

SEMINAR ON THAI POLITICS AND GOVERNANCE: A CASE STUDY OF THE RELATIONSHIP PROBLEMS BETWEEN CENTRAL AND REGIONAL ADMINISTRATION

Jirawat Watthanathanom; Colonel Chayaphon Comsuwan — Mon, 30 Jun 2025 00:00:00 +0700

This academic article aims to examine the problems in the relationship between central and regional administration in Thailand by analyzing the centralized governance structure and challenges in power decentralization to regional areas. The study employs a comprehensive literature review related to Thai governance, including fundamental concepts, historical development, and current issues. The findings reveal that Thailand's administrative structure remains heavily centralized despite various decentralization efforts through legislation and policies. In practice, several problems persist, including overlapping authorities, lack of clarity in task allocation, limited fiscal autonomy, and organizational culture that adheres to traditional bureaucratic systems. Regional administrative bodies continue to function primarily as representatives of the central government rather than as autonomous entities serving local needs. This article proposes reform approaches to improve central-regional administrative relationships by emphasizing balance between central oversight and strengthening regional administrative capacity. The study suggests structural reforms, fiscal system adjustments, good governance promotion, and organizational culture transformation as key strategies to address these longstanding challenges in Thailand's governance system.

POLITICIANS AND COMMUNICATIONS IN THE DIGITAL AGE AFFECT THE CREDIBILITY AND TRUST OF THE PEOPLE

PhraKhruWirunpanyasan ; Phramaha anan charoensipat — Mon, 30 Jun 2025 00:00:00 +0700

Political communication in the digital era has significantly altered the relationship between politicians and the public. Social media has emerged as a pivotal tool for electoral campaigning and has also contributed to increasing political polarization. The rapid dissemination of information has facilitated the spread of fake news and misinformation, thereby undermining the credibility of politicians.

This article examines the interaction between politicians and communication in the digital age by analyzing the impact on the credibility and trust of the public. It is framed through the concepts of political communication theory, political trust theory, and digital media theory. The study collects data from case studies both in Thailand and abroad to propose strategies for creating political communication that is credible and fosters sustainable public trust. Understanding the dynamics of political communication in the digital era is crucial for the development of democracy in the 21st century.

PROBLEMS OF PARTICIPATION IN LOCAL GOVERNMENT

Manop Sianglam; Phunnida Chaiyasit — Mon, 30 Jun 2025 00:00:00 +0700

Local governance is a vital mechanism for promoting participatory democracy at the grassroots level in Thailand. However, limited public participation remains a major challenge affecting the effectiveness, transparency, and accountability of local administrative organizations. This study analyzes the underlying problems and obstacles hindering citizen involvement in key governance processes—particularly in planning, decision-making, and budget monitoring. The findings indicate that major barriers include a lack of public awareness regarding the roles and responsibilities of local authorities, insufficient participatory mechanisms, and the persistence of a patronage-based political culture. To address these challenges, this paper recommends enhancing civic capacity through education and outreach, establishing clear and accessible channels for public engagement, and improving transparency in local administration to allow for meaningful public oversight. Systematic development of public participation will ultimately strengthen local governance in Thailand, making it more responsive, accountable, and aligned with the needs of its citizens in the long term.