Buddhism and Thai Social Psychology in the Digital Revolution

Abstract

This academic article presents new knowledge through the development of a conceptual model titled “Thai Buddhist Social Psychology in the Digital Revolution Era.” The model offers an integrative perspective that explains how Thai human behavior adapts under a society undergoing profound transformation driven by digital technology. It particularly emphasizes the impact of the transition from traditional collectivist values to digital individualism, which prioritizes speed, efficiency, and high-volume data consumption. The model is grounded in the application of core Buddhist principles—mindfulness (sati), concentration (samadhi), and wisdom (pañña)—as central mechanisms for restoring psychological balance and promoting ethical social relationships amid a technology-dominated environment. The model comprises three key components: (1) Transition Context, which explains how Thai lifestyles, communication patterns, and value systems are being reshaped by digital influences such as AI and social media; (2) Psychosocial Disruption, which reflects emerging behavioral challenges including stress, isolation, and superficial interpersonal relationships; and (3) Buddhist-Based Regulation, which advocates the use of Buddhist teachings to enhance mental well-being and rebuild more compassionate and meaningful social interactions. This new body of knowledge proposes a critical linkage between religion, psychology, and technology to inform future policy frameworks, educational approaches, and technological design. It calls for a spiritually conscious and human-centered digital society. Ultimately, the model positions Buddhist wisdom as an internal mechanism that cultivates awareness, empathy, and resilience, enabling individuals to thrive—and coexist harmoniously—within the complexities of the digital age.