Navigating the Communication Barrier Organizational Outcome Nexus through the Mediating Role of Workplace Behavior in Thai Logistics Firms

Authors

  • Praewpun Bumrungthai Independent Researcher, Thailand
  • MD Abdus Salam Lecturer, Faculty of Business Administration, St Teresa International University https://orcid.org/0000-0002-4495-5007
  • Rubaba Nawrin Lecturer, Faculty of Business Administration, St Teresa International University
  • Nazmun Nahar Lecturer, Department of Accounting and Finance, North South University, Bangladesh https://orcid.org/0000-0001-7395-6423
  • Urairat Phochanang St Teresa International University, Thailand
  • Wipawan Pluemjai Independent Researcher, Thailand

Keywords:

Communication Barrier, Organizational Outcomes, Workplace Behavior, Logistics

Abstract

Effective communication is often regarded as a critical driver of organizational performance, yet there is limited empirical study on the interplay between communication barriers and workplace behavior. This study investigates how communication barriers affect organizational outcomes: productivity, organizational culture, employee satisfaction, and retention, when workplace behavior is present as a mediator in the Thai logistics industry. Using 112 data collected from employees of several logistics companies in Thailand, a path analysis was performed in Amos. The findings show that all four organizational outcomes are significantly predicted by communication barriers. The mediation analysis discovers that workplace behavior fully mediates the impact of communication barriers on productivity and employee satisfaction, partially mediates organizational culture, and has no mediating effect on retention. These results highlight how crucial behavioral congruence and efficient workplace communication are to improving output and employee satisfaction. Organizations that prioritize barrier-free communication and positive workplace behavior are better positioned to create a strong organizational culture and grow sustainably.

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Published

2026-05-05