St. Theresa Journal of Humanities and Social Sciences https://so19.tci-thaijo.org/index.php/sjhs <p><em>St.Theresa Journal of Humanities and Social Sciences publishes quality and original research that offers insights and practical implications pertaining to the fields of education and business management to serve stakeholders with practically useful knowledge.</em></p> <p><em>St.Theresa Journal of Humanities and Social Sciences is a bi-annual journal scheduled to be published on January-June and July-December. SJHS started publishing in both print and online versions from January 2015. </em></p> <p><em><strong>Old website: https://journal.stic.ac.th/index.php/sjhs/ </strong>(The old website is no longer continues since July 1, 2024)</em></p> <p><strong>Publication Charges</strong></p> <p> <strong> 1. <span style="text-decoration: underline;">The publication fee is set at 3,500 Thai Baht</span>.</strong> A single payment of the full amount shall be required upon formal acceptance of the manuscript for publication. Please note that this fee is non-refundable.</p> <p> <strong> 2. Payment Details:</strong><br /> <strong>Account Name:</strong> St. Teresa International University</p> <p> <strong>Bank:</strong> Bangkok Bank, Big C Thanyaburi Branch</p> <p> <strong> Account Number:</strong> 946-3-00464-9</p> <p> <strong>3. The new fee shall be in effect from July 1, 2024 onward.</strong></p> <p><strong>Additional Notice<br /> <span style="text-decoration: underline;">The Journal does not operate a fast-track publication policy under any circumstances</span>. </strong>For further inquiries, please contact the Editorial Office at +66 (0)37-349933 ext. 2225 or 6656</p> St Teresa International Univeristy en-US St. Theresa Journal of Humanities and Social Sciences 2408-2120 Examining Job Engagement Components Predict Employee Job Satisfaction: A Case Study from Central Thailand https://so19.tci-thaijo.org/index.php/sjhs/article/view/1463 <p>This study investigated the relationship between job engagement and job satisfaction among employees at an electricity-generating firm in Central Thailand. The research specifically analyzed four components of job engagement: empowerment, teamwork and collaboration, growth and development, and support and recognition. Data was collected from 348 employees using a structured questionnaire. Pearson’s correlation and multiple regression analyses revealed that statistically significant relationships existed between all components of job engagement and job satisfaction. Growth and development emerged as the most significant predictor of job satisfaction. These findings underscore the strategic value of fostering employee engagement to enhance job satisfaction and improve organizational performance. Practical implications include the need for participative management practices, tailored employee development programs, and recognition systems to sustain workforce motivation and retention.</p> Jesse Johnson Noah Balraj Copyright (c) 2025 St. Theresa Journal of Humanities and Social Sciences 2025-07-25 2025-07-25 11 2 1 16 Shaping the Sustainable Industry: The Role of Corporate Mission Statements and Industry Characteristics in Thai Sustainable Companies Listed on the Stock Exchange https://so19.tci-thaijo.org/index.php/sjhs/article/view/1745 <p>Corporate mission statements are essential strategic tools for corporate success. Consequently, it should be accessible to all components. This study's purposes is to examine, enhance and improve corporate mission statements and industry characteristics for shaping the industry characteristics from sustainable companies listed on the Thai Stock Exchange. Content analysis combined with data analysis. Statistics used for analysis included frequency, percentage, Chi-Square, and the Kruskal-Wallis test. The research revealed that not all components were utilized. In regard to marketing, the most common response was concern for public image, followed by survival, growth, and profitability, and products or services. The study examined how to enhance mission statement components for shaping the sustainable industry characteristics. The study found that: 1) the usage of mission statement components will be consistent across industries. 2) The use of mission statement components must be consistent across industry boundaries. Regarding how to improve the corporate mission statements and industry characteristics for shaping the sustainable industry characteristics. The analysis revealed that the eight variables were; 1) nurturing talent and 2) digital assets. 3) Investment Products. 4) Investment Procedures. 5) Empower investors. 6) Good government. 7) Competitiveness, and 8) Sustainability. The Sustainable Development Goals will have a favorable influence on partnership development and economic growth.</p> Supot Rattanapun Thikamporn Thaweedech Wacharee Ariyamang Alan Robert White Copyright (c) 2025 St. Theresa Journal of Humanities and Social Sciences 2025-07-25 2025-07-25 11 2 17 35 An Empirical Study of Learning Agility Factors among Thai Employees in the Thai Context: A Mixed-Methods Approach https://so19.tci-thaijo.org/index.php/sjhs/article/view/1926 <p>The rapidly evolving business environment demands leadership beyond traditional skills. Organizations must identify high-potential leaders with agility, ability, and aspiration to navigate a VUCA world. This capability, known as learning agility, enables individuals to learn from experience and adapt to new challenges. It predicts leadership success and is increasingly valued across roles. Since 2000, researchers have developed numerous learning agility measures within Western contexts. Therefore, this study aimed to explore and propose potential learning agility factors specific to Thailand. This study used a sequential mixed-methods approach. The author reviewed the literature related to learning agility research published between 1997 and 2025 and initially proposed learning agility factors. Subsequently, in-depth interviews were conducted with nine Thai participants who are subject-matter experts and talents from private organizations to explore learning agility factors including Thai value aspects. Then, exploratory factor analysis (EFA) was conducted in a pilot study with 128 participants who are employees from private organizations. From the EFA, the Kaiser-Meyer-Olkin (KMO) was performed for identifying the learning agility factors. Its value of 0.821 suggested sample adequacy for factor analysis. The EFA results identified 8 potential learning agility factors with 45 items: (1) learning exploration and sharing, (2) social competence and agile communication, (3) leading and managing change, (4) result oriented, (5) humility, (6) self-awareness and self-improvement, (7) information literacy, and (8) flexibility and adaptability. Future research should establish the measure’s criterion-related validity and generalizability across diverse Thai contexts, also exploring cultural dimensions for broader HR applicability.</p> Jantrapa Pimchaikul Chiraprapha Tan Akaraborworn Copyright (c) 2025 St. Theresa Journal of Humanities and Social Sciences 2025-07-31 2025-07-31 11 2 36 55 A Multimodal-Cultural Analysis of Malaysia’s Tourism E-Advertising https://so19.tci-thaijo.org/index.php/sjhs/article/view/2016 <p>Multimodal-cultural analysis examines how multiple modes of communication, such as language and images, interact within specific cultural contexts to make meaning. This study examines how interpersonal meaning is constructed in Malaysian tourism advertisements through both verbal and visual modes, using a qualitative descriptive approach supported by selected quantitative elements. Drawing on SFG and VG’s frameworks, the study also incorporates a high-context &amp; low-context cultural framework to explore how communication style is culturally embedded. 30 English-language tourism advertisements were purposively selected for analysis. The findings reveal that verbal elements predominantly employ declarative mood and low-modality expressions, suggesting a neutral, informative and non-coercive tone. Visually, the frequent use of “offer” images, “medium-to-long” shots, and “oblique” or “eye-level” angles positions viewers as observers, inviting them to imagine personal experiences rather than prompting direct interaction. These choices reflect a high-context cultural orientation, where messages are conveyed subtly and symbolically, reinforcing harmony and indirectness. The study highlights how the interplay between verbal and visual strategies contributes to an effective promotional approach and offers insights into the role of culture in shaping tourism discourse. Implications are offered for multimodal analysis and intercultural marketing strategies in tourism communication.</p> Ha Nguyen Thi Thanh Copyright (c) 2025 St. Theresa Journal of Humanities and Social Sciences 2025-08-30 2025-08-30 11 2 56 72 The Relationship Between Proximity to Television Transmission Towers and the Health Conditions of Secondary School Students in the Bangkok Metropolitan Area https://so19.tci-thaijo.org/index.php/sjhs/article/view/2581 <p>Exposure to radiofrequency electromagnetic fields (RF-EMF) emitted from television transmission towers has raised public health concerns, particularly among vulnerable groups such as children and adolescents. This study examined the relationship between residential proximity to television transmission towers and various dimensions of well-being physical health, emotional health, sleep quality, and chronic illnesses and assessed the role of personal factors. The sample comprised 260 upper secondary school students in the Bangkok Metropolitan Region. Data were collected through questionnaires and analyzed using descriptive statistics, chi-square tests, and multiple logistic regression. The findings revealed that living near a television transmission tower (≤ 500 meters) was significantly associated with emotional symptoms. Students residing closer to the towers were more likely to exhibit emotional disturbances than those living farther away (aOR = 2.22, 95% CI: 1.05–4.72, p = 0.037). A cumulative grade point average (GPA) above 3.00 was linked to a higher risk of sleep problems (aOR = 4.72, 95% CI: 1.42–15.66, p = 0.011), whereas a history of allergies appeared protective against chronic illnesses (aOR = 0.53, 95% CI: 0.31–0.91, p = 0.021). No other variables showed statistically significant associations. In conclusion, residing close to television transmission towers may be related to emotional disturbances among students, while academic performance and allergic history influence sleep and chronic health conditions. These findings highlight the need for health monitoring in educational settings and further research to confirm the observed associations.</p> Chutimon Phoemwong Rattiya Meesomsak Chompusakdi Pulkate Vijaya Bhaska Raddy Grace Calugan Bangasan Copyright (c) 2025 St. Theresa Journal of Humanities and Social Sciences 2025-10-31 2025-10-31 11 2 73 86 Exploring Emotional Engagement and Challenge Resolution in Story Reading Among Basic EFL Students at a Private University in Thailand https://so19.tci-thaijo.org/index.php/sjhs/article/view/2235 <p>This study explores the connections between emotional engagement, reading difficulties, resolution strategies, and language retention among basic-level EFL learners reading short stories. The participants included 20 Thai students enrolled in a Basic Reading course at Asia-Pacific International University. Data were collected at the end of the semester using a questionnaire with five sections: emotional reactions, motivation, reading difficulties, learning strategies, and reflective practices. This study examined how students' emotions and motivation affected their comprehension and retention of story-based vocabulary and grammar. It also explored the specific challenges students encountered while reading and the self-regulated learning strategies they employed to overcome them. A thematic analysis of the qualitative data identified key themes. Findings show that positive emotional responses such as enjoyment, empathy, and curiosity significantly enhanced students’ motivation, engagement with texts, and retention of vocabulary and grammar. While these benefits were clear, students still faced reading challenges, which they addressed through both external aids (e.g., translation tools, peer support) and internal strategies (e.g., contextual guessing and rereading). This diverse range of approaches reflected varying levels of learner autonomy, literacy development, and motivation, highlighting the importance of integrated reading instruction in EFL classroom.</p> Esther Varah Copyright (c) 2025 St. Theresa Journal of Humanities and Social Sciences 2025-10-31 2025-10-31 11 2 87 102 Investigating the Effectiveness of Merrill’s Principle of Instruction on Secondary School Chemistry Students Achievement in Delta State https://so19.tci-thaijo.org/index.php/sjhs/article/view/558 <p>The main purpose of the study was to determine the effectiveness of Merrill’s first principles of instruction on secondary school chemistry students’ achievement in Delta State. In order to achieve the purpose of the study, three research questions were raised and their corresponding hypotheses were formulated; they were tested at 0.05 alpha level of significance. The design adopted for the study was the non-randomized pre-test post-test control group quasi–experimental design. The instrument for data collection was the Chemistry Achievement Test. The instrument was properly validated and its reliability was determined before it was used. The instrument yields a reliability coefficient of 0.79 using Kuder-Richardson Formula 21 statistics after a pilot test. Data collected were analyzed using statistics of the mean, standard deviation, student's independent sample t-test, and Analysis of Covariance ANCOVA. The findings of the study included: (i) a significant difference in the achievement of students taught with Merrill’s first principles of instruction and those taught with lecture method in favour of those taught with Merrill’s first principles of instruction; (ii) no significant difference in the achievement of male and female students taught with Merrill’s first principles of instruction, and (iii) there was a significant effect of interaction of methods and sex on achievement. Based on the findings of the study, it was concluded that Merrill’s principle of instruction is more effective in the teaching of chemistry and recommended that teachers should be trained through workshop and seminar to acquire the skills needed for its usage.</p> Urhievwejire Ochuko Agboro-Eravwoke Innocent Ehighae Iyayi Ngozi Blessing Edah Copyright (c) 2025 St. Theresa Journal of Humanities and Social Sciences 2025-11-18 2025-11-18 11 2 103 118