Consumer Confidence in Earthquake-resistant High-Rise Buildings in Bangkok
Keywords:
Confidence in Earthquake-resistant High-Rise Buildings, Consumer Confidence, Corporate Brand Trust PA Q3Abstract
The purpose of this study was to investigate how consumer confidence in corporate brand trust in Bangkok's high-rise building construction was impacted by confidence in earthquake-resistant high-rise buildings. The samples consisted of 381 residents of high-rise buildings in Bangkok. The stratified random sampling was used, with the type of building Construction Company as the stratification criterion. The instrument used in the study was a questionnaire developed by the researchers. The statistics used were mean, S.D., and one-way ANOVA,The study results found that 1) Consumer confidence of residents in high-rise buildings was at a high level.2) There were no differences in the level of corporate brand trust among residents of high-rise buildings built by construction companies with joint ventures with Thai-East, Thai-Thai, and thai-East joint ventures. 3) High-rise building residents had a high level of confidence in the earthquake-resistant high-rise buildings.4) There were no differences in the level of confidence that high-rise building residents had in earthquake-resistant high-rise buildings built by construction companies with Thai-East, Thai-Thai, or Thai - West joint ventures.5) Customer confidence in earthquake-resistant high-rise buildings was impacted by six features, with regression coefficients of .221, .149, .132, .104, .089, and .059, respectively, but one communication, information sharing, and incident management had no effect.
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