Shaping the Sustainable Industry: The Role of Corporate Mission Statements and Industry Characteristics in Thai Sustainable Companies Listed on the Stock Exchange
Keywords:
Mission Statement, Industry Characteristics, Partnership Development, Economic Growth, Thai Stock Exchange, Shaping Sustainable IndustryAbstract
Corporate mission statements are essential strategic tools for corporate success. Consequently, it should be accessible to all components. This study's purposes is to examine, enhance and improve corporate mission statements and industry characteristics for shaping the industry characteristics from sustainable companies listed on the Thai Stock Exchange. Content analysis combined with data analysis. Statistics used for analysis included frequency, percentage, Chi-Square, and the Kruskal-Wallis test. The research revealed that not all components were utilized. In regard to marketing, the most common response was concern for public image, followed by survival, growth, and profitability, and products or services. The study examined how to enhance mission statement components for shaping the sustainable industry characteristics. The study found that: 1) the usage of mission statement components will be consistent across industries. 2) The use of mission statement components must be consistent across industry boundaries. Regarding how to improve the corporate mission statements and industry characteristics for shaping the sustainable industry characteristics. The analysis revealed that the eight variables were; 1) nurturing talent and 2) digital assets. 3) Investment Products. 4) Investment Procedures. 5) Empower investors. 6) Good government. 7) Competitiveness, and 8) Sustainability. The Sustainable Development Goals will have a favorable influence on partnership development and economic growth.
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