Management strategies for a changing world

Abstract

This article aims to study the era in which the world is rapidly changing in all dimensions, including technology, economy, society, and the environment. Organizations are required to adapt and develop management strategies that align with the evolving environment. The article presents management approaches for a changing world through an analysis of impactful factors and the introduction of strategies that can effectively help organizations face challenges The article introduces the 5C Model, a tool designed to help organizations adapt in the modern era. It consists of: (1) Change Adapting to rapid changes, such as coping with new technologies and shifts in consumer behavior; (2) Collaboration Building partnerships with various sectors to enhance capabilities and competitiveness; (3) Creativity Promoting creative thinking and the integration of innovation within organizations; (4) Capacity Developing the potential of personnel to respond to changing demands; and (5) Continuity Establishing strategies that consider sustainability and social responsibility Additionally, the article analyzes case studies from organizations that have successfully adapted to the 5C Model, demonstrating tangible outcomes such as improved operational efficiency, the creation of innovations that meet market demands, and balancing business objectives with sustainable development. The findings emphasize that an organization's success in the modern era depends not only on profitability but also on its ability to respond to change and create long-term value for society.