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ผู้แต่ง

  • ณฐาพัชร์ วรพงศ์พัชร์ ณฐาพัชร์ วรพงศ์พัชร์ 0009-0008-3071-5249
  • Jitthapat Niyomthanawat Eastern Institute of Technology Suvarnabhumi (EIT)
  • Opas Kitkamhang Faculty of Business Administration Siam Technology College

คำสำคัญ:

Social Media, Faith-Based Motivation, Travel Decision-Making, Ashtavinayak, Lord Ganesha

บทคัดย่อ

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ประวัติผู้แต่ง

ณฐาพัชร์ วรพงศ์พัชร์, ณฐาพัชร์ วรพงศ์พัชร์

นนทบุรี

เอกสารอ้างอิง

Awais-E-Yazdan, M., Popescu, V., Birau, R., & Bărbăcioru, I. C. (2025). Enhancing tourists’ perceived safety and their behavioral intention in Thailand: A pathway to sustainable tourism and sustainable economic growth. Sustainability, 17(10), 4297. https://doi.org/10.3390/su17104297

Butcher, K., & Chomvilailuk, R. (2022). Guest benefits of hedonic value and perceived community value drive hotel CSR participation. Journal of Sustainable Tourism, 30(6), 1262–1279. https://doi.org/10.1080/09669582.2021.1998574

Ghimire, H. L. (2019). Heritage tourism in Japan and Nepal: A study of Shikoku and Lumbini. The Gaze: Journal of Tourism and Hospitality, 10(1), 8–36.

Hall, C. M. (2006). Buddhism, tourism and the middle way. In Tourism, religion and spiritual journeys (pp. 172–185). Routledge.

Hemprapai, P. K., Nilnama, S., Sriya-ad, K., Pangthrap, K., Thitadhammo, P. M., Varadhammo, P. W., & Pornbandalchai, D. (2023). Patterns of ideology formation and networks of monks from cultural tourism at the four sacred Buddhist sites. Journal of MCU Philosophy Review, 6(2), 84–97.

Kanchanathaveekul, K., Buddhapoompitak, W., Srithongphim, W., & Tangmungmee, H. (2024). The impact of social innovation and perceived values towards cultural tourism in rural villages in Anhui, China. Nimitmai Review Journal, 7(2), 36–43.

Manop Nakkanrian, B., Nakkanrian, B., & Saramas, C. (2022). A review of research on Buddhist tourism between 2014–2020. The Journal of Sirindhornparithat, 23(1), 84–93.

Palmer, N. J., & Chuamuangphan, N. (2021). Governance and local participation in ecotourism: Community-level ecotourism stakeholders in Chiang Rai Province, Thailand. In Stakeholders management and ecotourism (pp. 118–135). Routledge.

Phra Kru Pariyatti Wachirakhun. (2021). Religious and cultural tourism in Loei Province. MCU Loei Review, 2(1), 51–51.

Phra Supakit Supanyo, & Phra Methee Pariyatti Wiboon. (2023). Pilgrimage at sacred Buddhist sites and the development of faith according to Buddhist principles. MCU Kanchanaburi Review, 3(3), 159–167.

Phraathikanchaiya Piyatharo, Muangmai Sirirote, & Namsena, P. (2023). Study and analysis of pilgrimage in four sacred Buddhist sites. Journal of Graduate Review Nakhon Sawan Buddhist College, 11(3), 33–42.

Rai, H. D. (2020). Buddhism and tourism: A study of Lumbini, Nepal. Journal of Tourism and Hospitality Education, 10, 22–52.

Sanvises, D., & Kaewnuch, K. (2025). Investigating the relationship between social capital, knowledge management, and efficiency of geotourism site management: A case study of a national park in Northeastern Thailand. Geojournal of Tourism and Geosites, 61(3), 1959–1968. https://doi.org/10.30892/gtg.61333-857

Santachitto, P. P. (2021). Community participation in the management of Buddhist tourism at Wat Chanrattanaram, Phon District, Khon Kaen Province. Buddhism in Mekong Region Journal, 4(1), 13–27.

Shinde, K. (2021). “Imported Buddhism” or “Co-Creation”? Buddhist cultural heritage and sustainability of tourism at the world heritage site of Lumbini, Nepal. Sustainability, 13(11), 5820.

Sotrin Chokkatitwattana. (2022). Management patterns promoting tourism in Buddhist sites. MCU Kanchanaburi Review, 2(3), 176–186.

Tuntipisitkul, P., Tsusaka, T. W., Kim, S. M., Shrestha, R. P., & Sasaki, N. (2021). Residents’ perception of changing local conditions in the context of tourism development: The case of Phuket Island. Sustainability, 13(16), 8699. https://doi.org/10.3390/su13168699

Unhasuta, S., Sasaki, N., & Kim, S. M. (2021). Impacts of tourism development on coastal communities in Cha-am Beach, the Gulf of Thailand, through analysis of local perceptions. Sustainability, 13(8), 4423. https://doi.org/10.3390/su13084423

https://so08.tci-thaijo.org/index.php/VCMBS/article/view/425

Worapongpat, N., Choothong, R., Piamsuphakpong, T., Salathong, P., & Issalam, C. (2021). Behavior of exposure to digital marketing communications of tourists in the category of self-planning travel: A case study of ASEAN tourists. NEU Academic and Research Journal, 11(1), 304–318. https://so04.tci-thaijo.org/index.php/neuarj/article/view/241568

Worapongpat, N. (2022a). Behavior of Facebook application and LINE affecting the purchasing decision of tourists’ products and services: A case study of Don Wai Floating Market after the COVID-19 situation. Journal of Value Chain Management and Business Strategy, 1(2), 41–53.

https://so08.tci-thaijo.org/index.php/VCMBS/article/view/425

Worapongpat, N. (2022b).Strategies for enhancing competitive tourism value of homestay services in the lower central region. Journal of Accountancy and Management, 14(3), 121–133.

https://so02.tci-thaijo.org/index.php/mbs/article/view/244056

Worapongpat, N. (2022c). Marketing and social media management of learning tourism on innovative OTOP of the celadon pottery community enterprise group, Sampathuan Subdistrict, Nakhon Chaisri District, Nakhon Pathom Province. Journal of Management Science Pibulsongkram Rajabhat University, 4(3), 89–103.

https://so03.tci-thaijo.org/index.php/jmspsru/article/view/260673

Worapongpat, N. (2022d).Marketing mix and decision to visit Wat Takhian Floating Market, Nonthaburi in the situation of COVID-19. Journal of Humanities and Social Sciences Mahamakut Buddhist University Isan Campus, 3(2), 33–53.

https://so06.tci-thaijo.org/index.php/jhsmbuisc/article/view/257396

Worapongpat, N. (2023a). Expectations for the image of Thai tourism under the Thai way of tourism campaign: A case study of tourists from Germany, United Kingdom, and India (GEI) in the new normal era. Humanities and Social Sciences Journal, Chiang Mai Rajabhat University, 4(2), 75–91.

https://so01.tci-thaijo.org/index.php/husocjr/article/view/260277

Worapongpat, N. (2023b). Overall satisfaction after the return of Thai tourism under the city-opening campaign: Singaporean, Malaysian, and South Korean (SMK) tourists after the relaxation of COVID-19 measures. Sakon Nakhon Rajabhat University Journal of Management Science (JMSSNRU), 3(3), 174–187.

https://so08.tci-thaijo.org/index.php/JMSSNRU/article/view/1493

Worapongpat, N. (2023c). Confidence and value for Thai tourism after the situation is unlocked from the COVID-19 measures: The return of tourists from France, Germany, and the United Kingdom. Journal of MBU Humanities, 15(2), 27–41.

https://so06.tci-thaijo.org/index.php/JoMbuHu/article/view/269718

Worapongpat, N. (2023d). Integrated Marketing for Tourism Image CreationEco by Pa Ko Yo community Chiang Mai Province. The Journal of Thai Lanna Wisdom, 17(1), 1–27. retrieved from https://so06.tci-thaijo.org/index.php/khuangpaya/article/view/260920

Worapongpat, N. (2023). Guidelines for developing marketing strategies to promote sustainable religious tourism: A case study of Khao Chong Phran Temple, Tao Poon Subdistrict, Photharam District, Ratchaburi Province. Journal of Value Chain Management and Business Strategy, 2(2), 66–79.

https://so08.tci-thaijo.org/index.php/VCMBS/article/view/896

Worapongpat, N., & Brorewongtrakhul, S. (2024).The development of online social media technology for agricultural tourism, Rai Khing Rice Mill Community Enterprise Group. Journal of Management Science Udon Thani Rajabhat University, 4(4), 1–9.

https://so08.tci-thaijo.org/index.php/MSJournal/article/view/2827

Worapongpat, N., Wongkumchai, T., Soprakan, C., Bhasabutr, P., & Somchob, P. (2023). Overall satisfaction in returning to travel in Thailand under the campaign to open the city and open the country: The case of tourists from Singapore, Malaysia, and South Korea (SMK). Journal of Management Science Sakon Nakhon Rajabhat University, 3(3), 174–187.

https://so08.tci-thaijo.org/index.php/JMSSNRU/article/view/1493

ดาวน์โหลด

เผยแพร่แล้ว

2025-11-26

รูปแบบการอ้างอิง

วรพงศ์พัชร์ ณ., Niyomthanawat, J., & Kitkamhang, O. (2025). -: -. Wisdom Journal of Humanities and Social Sciences, 2(11(November), 25–39. สืบค้น จาก https://so19.tci-thaijo.org/index.php/WJHS/article/view/2604