Wisdom Journal of Humanities and Social Sciences

Editorial Note

Vichian Puncreobutr — Wed, 28 May 2025 00:00:00 +0700

Social Return on Investment Case Study: Jesuit Foundation for Education Chiang Rai Province

Thanawit Swanphoaphan — Wed, 28 May 2025 00:00:00 +0700

This study aims to examine the social outcomes and analyze the social return on investment (SROI) of an educational project by the Jesuit Foundation for Education in Chiang Rai Province. The sample included parents, students, and volunteers from 2017 to 2020. A mixed-method approach using surveys and interviews was employed.Findings revealed that: Parents experienced economic benefits such as reduced debt and improved well-being.Students gained educational outcomes including English proficiency and work skills, economic benefits like employment and reduced debt, as well as improved happiness and health.Volunteers developed teaching skills, expressed satisfaction with their income, and reported good health and happiness. The SROI analysis yielded a ratio of 1.70, indicating that for every 1 baht invested, the project generated 1.70 baht in social value. This demonstrates that the project delivers a social return that justifies the investment

Enhancing IT Security Measures for a Safer Campus: A Case Study of SLSU Tomas Oppus Campus

Thricia Joy Gurra, Efren I. Balaba — Wed, 28 May 2025 00:00:00 +0700

As educational institutions increasingly rely on digital platforms, robust IT security becomes critical. This study examines the cybersecurity posture of Southern Leyte State University – Tomas Oppus Campus to evaluate how effectively it protects its community and to identify improvement areas. Data were collected through surveys and interviews with students, faculty, and IT staff, complemented by a thorough security audit.

Findings revealed several key concerns, including outdated software, limited awareness of emerging cyber threats, and underuse of essential tools like multi-factor authentication and AI-based threat detection. While most participants understood basic online safety, many lacked knowledge of advanced cybersecurity practices.

The study highlights the urgent need for a tailored, modern cybersecurity strategy for the campus. Recommendations include system upgrades, enhanced security policies, and regular training to raise awareness at all user levels. Implementing these measures will strengthen the university’s digital defenses and create a safer online environment for its academic community.

The research concludes with practical, scalable recommendations applicable not only to Southern Leyte State University but also adaptable for other educational institutions facing similar cybersecurity challenges. These proactive efforts are vital to building resilient and secure digital infrastructure amid the dynamic evolution of higher education technology.

The Negative Effects of Over-Reliance on AI Tools in IT Student Learning

Verna Jean Abarzosa, Efren I. Balaba — Wed, 28 May 2025 00:00:00 +0700

This study explores the possible drawbacks of information technology (IT) students' over-reliance on artificial intelligence (AI) tools. While AI-powered tools like code generators and debugging tools greatly improve learning effectiveness, an over-reliance on them might hinder the growth of critical thinking, ethical responsibility, and fundamental programming skills. The study polled IT students using a descriptive quantitative methodology to investigate their perceptions and usage habits of AI products. The results show that whereas AI tools facilitate quicker task completion, they may potentially reduce cognitive involvement. This study encourages us to develop enduring abilities and maintain academic integrity in the revolutionary field of IT education by serving as a reminder of the significance of a balanced approach to AI use

The Role of Parental Involvement in Enhancing Early Literacy Development Through Information Technology in Low-Income Communities

Joey Galolo, Efren I. Balaba — Wed, 28 May 2025 00:00:00 +0700

Early literacy development is a critical foundation for academic success, yet children from low-income communities face significant challenges due to socioeconomic barriers and limited access to educational resources. This study examines the role of parental involvement in enhancing early literacy development through information technology (IT) in disadvantaged communities. Utilizing a mixed-methods approach, the research analyzes how parents engage with digital tools to support their children's literacy, the barriers they encounter, and the impact of IT on literacy outcomes. However, challenges such as limited digital literacy, financial constraints, and inadequate access to technology persist. This study highlights the need for targeted interventions, including digital literacy training, affordable technology access, and community-based support programs, to bridge the digital divide and promote educational equity. Keywords: Parental Involvement, Early Literacy Development, Information Technology, Low-Income Communities, Digital Divide, Educational Equity, Technology-Enhanced Learning.

The Influence of social media usage on academic performance

Cristie Lima, Efren I. Balaba — Wed, 28 May 2025 00:00:00 +0700

This study investigates the impact of social media usage on students' academic performance at Southern Leyte State University – Tomas Oppus. Using a descriptive-correlational design with surveys and interviews, it analyzes patterns like screen time, platform preference, and purpose of use. Results help determine whether social media acts as a learning tool or a distraction, offering strategies for responsible digital behavior in academic settings.

The Impact of GPT-3.5 Chatbots on Customer Support Efficiency

Daniel Rojas, Efren I. Balaba — Wed, 28 May 2025 00:00:00 +0700

The rapid evolution of customer support technologies has been accelerated by the integration of AI-driven chatbots, with GPT-3.5 emerging as a major breakthrough. This study examines the performance of GPT-3.5 in customer service applications, specifically focusing on its ability to classify customer intent and generate high-quality responses. The results reveal that GPT-3.5 demonstrates outstanding intent classification accuracy, even when customers use varied phrasing that significantly deviates from scripted templates. This suggests a robust understanding of natural language semantics. In addition, GPT-3.5 produces responses that are coherent, personalized, and empathetic—closely resembling human interaction. Unlike traditional rule-based systems that rely on rigid keyword matching and limited decision trees, GPT-3.5 can dynamically generate responses in real time, adapting to a wide range of customer queries. This flexibility allows businesses to handle complex interactions more efficiently while enhancing user satisfaction.The study's findings underscore GPT-3.5's ability to redefine customer support by offering faster, smarter, and more natural communication. It significantly reduces the need for human intervention in routine inquiries and provides a scalable solution for businesses facing high volumes of customer interactions. Furthermore, the human-like tone and contextual awareness foster trust and engagement, turning support systems into value-driven experiences rather than transactional exchanges.In conclusion, GPT-3.5 sets a new standard in AI-enabled customer service. Its integration into customer support workflows holds the potential to transform how organizations engage with clients—delivering efficient, empathetic, and intelligent assistance across diverse service domains.

Isan Region: The Value of Indigenous Cultural Wisdom

Kitti Benyabowonkit — Wed, 28 May 2025 00:00:00 +0700

This academic article aims to study the long-standing local civilization and culture of the people in Northeast Thailand. The northeastern region of Thailand, commonly known as "Isan," possesses a distinctive and rich identity. Isan is a region with a deep historical background and a prominent civilizational foundation. From prehistoric times to the present, this area has served as a convergence point of cultural amalgamation among indigenous ethnic groups, the Mekong River civilizations, and the ancient Khmer influence. This confluence has resulted in a diverse body of local knowledge and wisdom with unique characteristics.

The local wisdom of Isan is not merely practical knowledge but also reflects the worldview, beliefs, and value systems deeply embedded in the way of life of its people. This is especially evident in traditions, cultural practices, food production, self-sufficient agriculture, handicrafts, and traditional healthcare systems. Such knowledge has been passed down through informal channels such as families, communities, and various rituals. Furthermore, it has evolved to adapt to the changing economic and social environment. The uniqueness of Isan's traditions and rituals is closely related to beliefs in supernatural powers and Theravada Buddhism. These rituals encompass customary practices and long-held traditions that continue to be observed and preserved by the community.

A Positive Attitude Creates Positive Energy at Work

Patcharawalai Suppaha — Wed, 28 May 2025 00:00:00 +0700