What Makes Thai Food Unique and Popular Worldwide
Keywords:
Thai cuisine, global popularity, cultural significanceAbstract
Thai cuisine has achieved impressive global popularity due to its bold flavours, fragrant ingredients, and cultural prominence. The reasons for the worldwide popularity of Thai cuisine are outlined in the following essay, ranging from its historical development and geographical variation to its main ingredients, cultural role, and economic contribution to Thailand’s tourism sector. Through an examination of the balance of sweet, sour, salty, spicy, and creamy flavours that characterise Thai food, and how they are prepared and culturally constructed, this essay demonstrates how Thai cuisine has traversed borders to become a ubiquitous culinary practice globally. The study finds that Thai cuisine’s popularity is not just because of the refinement of its flavour alone but also because it can evolve without compromising its authenticity, its health-giving quality, and its role as a cultural ambassador of Thailand
References
Jeaheng, Y., Al-Ansi, A., Chua, B.-L., Ngah, A. H., Ryu, H. B., Ariza-Montes, A., & Han, H.(2023). Influence of Thai Street Food Quality, Price, and Involvement on TravellerBehavioural Intention: Exploring Cultural Difference (Eastern versus Western).Psychology Research and Behaviour Management, 16, 223–240. https://doi.org/10.2147/PRBM.S371806
Jeaheng, Y., & Han, H. (2020). Thai street food in the fast-growing global food tourism industry:Preference and behaviours of food tourists. Journal of Hospitality and Tourism Management, 45, 641–655.
Sirivadhanawaravachara, A. (2024a). Exploring the top five Thai dishes for international
travellers: A culinary journey. World Journal of Advanced Research and Reviews, 24(3),995–1007.
Sirivadhanawaravachara, A. (2024b). Thai cuisine in the world’s perception. 11.https://www.jetir.org/papers/JETIR2410200.pdf
The Luxury Signature. (2024, February 16). What Makes Thai Food Thai - The Luxury Signature. The Luxury Signature.