POLITICIANS AND COMMUNICATIONS IN THE DIGITAL AGE AFFECT THE CREDIBILITY AND TRUST OF THE PEOPLE

Abstract

        Political communication in the digital era has significantly altered the relationship between politicians and the public. Social media has emerged as a pivotal tool for electoral campaigning and has also contributed to increasing political polarization. The rapid dissemination of information has facilitated the spread of fake news and misinformation, thereby undermining the credibility of politicians.

          This article examines the interaction between politicians and communication in the digital age by analyzing the impact on the credibility and trust of the public. It is framed through the concepts of political communication theory, political trust theory, and digital media theory. The study collects data from case studies both in Thailand and abroad to propose strategies for creating political communication that is credible and fosters sustainable public trust. Understanding the dynamics of political communication in the digital era is crucial for the development of democracy in the 21st century.