Strategic management (6th ed.). New York, NY: McGraw Hill.
Abstract
This book was written by Prof. Dr. Rothaermel, a professor of strategy and innovation at the Scheler College of Business at the Georgia Institute of Technology (GT). He has received several management awards: a National Science Foundation (NSF) Career award, and the Theory-to-Practice award from the Vienna Strategy Forum at the Vienna University of Economics and Business.
This book has five parts, starting with (organization) analysis in part one, corporate formulation in part two, implementation in part three, twelve mini cases in part four, and full-length cases in part five, which is available online in Connect. At the end of each part, the author provided practical applications and considerations that can be applied to strategic leaders.
References
Rothaermel, F. T. (2024). Strategic management (6th ed.). New York, NY: McGraw Hill.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 KBU Journal of Aviation Management:KBUJAM
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.