Strategic management (6th ed.). New York, NY: McGraw Hill.

Authors

  • Thamarat Jangsiriwattana

Abstract

This book was written by Prof. Dr. Rothaermel, a professor of strategy and innovation at the Scheler College of Business at the Georgia Institute of Technology (GT). He has received several management awards: a National Science Foundation (NSF) Career award, and the Theory-to-Practice award from the Vienna Strategy Forum at the Vienna University of Economics and Business.

This book has five parts, starting with (organization) analysis in part one, corporate formulation in part two, implementation in part three, twelve mini cases in part four, and full-length cases in part five, which is available online in Connect. At the end of each part, the author provided practical applications and considerations that can be applied to strategic leaders.

References

Rothaermel, F. T. (2024). Strategic management (6th ed.). New York, NY: McGraw Hill.

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Published

2024-08-31

How to Cite

Jangsiriwattana, T. (2024). Strategic management (6th ed.). New York, NY: McGraw Hill . KBU Journal of Aviation Management:KBUJAM, 2(1), 61–65. Retrieved from https://so19.tci-thaijo.org/index.php/KBUJAM/article/view/508

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Section

Book Review