KBU Journal of Aviation Management:KBUJAM

Analysis of Marketing Mixed Factors to Create Value and Strengthen SMEs

Supa Jirawatthananont — Tue, 31 Dec 2024 00:00:00 +0700

Chino-Portuguese Architecture was born in the Malay Peninsula around the Year 1511 when the Portuguese came to set up the houses to trade in the Malacca port area. They brought art and culture to spread by designing houses with Western architecture and forwarding them to Chinese technicians to use the plans for construction. But with knowledge and experienced together with the beliefs of the Chinese people. Resulting in a combination of Portuguese architecture and culture that created a unique identity of 3 national groups: Portuguese, Chinese and Malays. Later, the Dutch and English came to have influence and made improvements and modifications by inserting specific styles called Chino-Portuguese architecture which happened in Phuket Province. The characteristics of the building are divided according to the benefits of use into 3 types such as 1. Public buildings 2. Shophouses 3. Mansions etc. Chino-Portuguese architecture was an artistic and cultural tourist attraction related to SMEs in the areas of accommodation, local products, clothing, art and local spa services, etc., to added value strengthening SMEs, by SWOT analysis, it was found that strengths, weaknesses, opportunities and threats in all 4 sides which could be applied and improved to adapt to every situation. From analyzing the marketing mixed factors which found in product development, prices, distribution and marketing promotion to create added value and the strength for SMEs entrepreneurs who could be used to improve small businesses. So that, they can grow and survive sustainably, resulting in tourism and the economy to grow and development together for Phuket Province.

The study of air traffic control systems impact on safety and efficiency in aviation

Supawit Atama — Tue, 31 Dec 2024 00:00:00 +0700

Studying the air traffic control system of different airports is crucial for ensuring safety and enhancing the efficiency of aviation. This study focuses on the Air Traffic Control System of Sakon Nakhon Airport, which originally served as a military airport and has been developed into a commercial airport with improved completeness. Each airport must have Air Traffic Controllers as key components that help manage the movement of aircraft in the airspace in an orderly manner, reducing the risk of accidents and increasing the efficiency of flights. Therefore, it is necessary to study various aspects, including the air traffic control system, communication, capabilities, airport measures, and cooperation between control centers. This article aims to: 1) study and understand the air traffic control system of Sakhon Nakhon Airport to ensure convenience, speed, safety, and efficiency, and 2) study to prevent accidents between aircraft flying in the air.

Readiness and guidelines for supporting greenhouse gases problem

Narongsak Kerdsart — Tue, 31 Dec 2024 00:00:00 +0700

The purpose of this research is to 1) Study the guideline to support the greenhouse gases problem of Thai commercial airlines and 2) Propose guidelines for reducing air pollution to reduce greenhouse gas emissions. This is qualitative research in the form of studying documents in Thai and English method. The research results found that commercial aviation, which is a part of the aviation industry that is important to the economy, causes air pollution, releases carbon dioxide that causes greenhouse gas problems, and is an environmental problem that affects the lives of the people. Thai commercial airlines are aware of this problem. The solutions that airlines have used include providing services with environmentally friendly products, modifying equipment, modifying aircraft structures to reduce fuel consumption, and using sustainable aviation fuel (SAF).

Eco-airport management strategies toward Sustainable Development Goals (SDGs)

Roypim Laotrakul, Ketwalee Kositkanawuth — Tue, 31 Dec 2024 00:00:00 +0700

This study examines Haneda Airport’s (HND) eco-airport management initiatives within the broader context of sustainable development goals (SDGs) pursued by ICAO and the aviation industry. By analyzing Haneda's Environmental, Social, and Governance (ESG) targets as outlined in its strategic roadmap (2020-2050) and annual report (2024), this research assesses how HND’s structured approach to eco-projects aligns with the United Nations' 17 SDGs. The study highlights HND’s role in bridging gaps which are essential for achieving these ambitious goals. A critical focus is placed on reducing CO₂ emissions, as the report noted a 5% increase in 2024, suggesting the need for realistic and actionable steps toward achieving emissions targets. The Greenhouse Gas Observations of Biospheric and Local Emissions from the Upper sky (GOBLEU) technology is explored as a potential partner in HND’s sustainability efforts. Regarding to Japan's national goal of reducing greenhouse gas emissions by 46% by 2030.Leveraging GOBLEU is a possibility to enhance operational efficiency while minimizing environmental impact in order to reduce CO₂ emissions and to be sustainable airport in line with global aviation sustainability practices.