The Theory of Inventive Problem Solving (TRIZ) apply to innovative problem-solving in airline service quality

Authors

  • Thongchai Jeeradist มหาวิทยาลัยเกษมบัณฑิต

Keywords:

airline industry, inventive problem solving, service quality

Abstract

The purpose of this article is to delve into the realm of airline service quality, offering a conceptual idea that aims to provide airline industry managers with a holistic and comprehensive perspective. This article aspires to enhance the understanding and management of service quality within the airline industry. Throughout the article, these inventive principles are carefully elucidated and expounded upon in the context of the airline industry. They serve as a guide for managers seeking to revolutionize their approach to service quality, addressing various aspects such as customer experience, operational efficiency, and technological integration.

          The Theory of Inventive Problem Solving (TRIZ) is a problem-solving method based on logic and data. It’s corporate use across several parallel paths and increased in Six Sigma processes, project management and risk management systems and in organizational innovation initiatives which accelerate the ability to solve problems by methods of repeatability, predictability and reliability, and relies on the study of patterns of problems and solutions. The Theory of Inventive Problem Solving (TRIZ) study has proceeded in several stages and is composed of tools and techniques from across all disciplines and industries. In this article, the Theory of Inventive Problem Solving for “New Airline Service Design” research demonstrates the theory of inventive problem solving (TRIZ) proposed the new method applied to airline service sectors.

References

Arshad, S.S., 2019. Super stream approach to TRIZ planning, aviation safety. TRIZ J.

(November)

CANSO (2016). Civil Air Navigation Services Organization

Chai, K.-H., Zhang, J., Tan, K.-C., 2023. A TRIZ-base method for new service design. J.

Serv. Res. 8 (1 August), 48e66.

Feng, Cheng-Min, Jeng, Kung-Yeun, 2023. Analyzing airline service improvement strategy

through importance and performance analysis. J. East. Asia Soc. Transp. 782e797

Gronross, Christian, 1982. An applied service marketing theory. Eur. J. Mark. 16 (7), 30-41.

ICAO, 2014. Outlook for Air Transport to the Year 2025. Circular 304 AT/127.

Liou, J.J.H., Yen, L., Tzeng, G.-H., 2018. Building an effective safety management system

for airlines. J. Air Transp. Manag. 14 (2008), 20e26.

Parasuraman, A., Zeithaml, V.A. and Berry, L.L. (1988). SERVQUAL: A multiple-item scale for

measuring consumer perceptions of service quality. Journal of Retailing, 64, 12-40

Park, J-W., Robertson, R. and Wu, C-L. (2021). Investigating the Effects of Airline Service

T. Jeeradist, N. Thawesaengskulthai, T. Sangsuwan, (2016) Using TRIZ to enhance

passengers’ perceptions of an airline’s image through service quality and safety.

Journal of Air Transport Management. 53 (2016) 131-139, Elsevier.

Wen, C.-H., Chen, W.-Y., 2020. Airlines' competitive positioning using multiple

correspondence cluster analysis. In: 12th WCTR, July 11-15.

Zhang, J., Chai, K-H. and Tan, K-C. (2019). 40 Inventive Principles with Applications in

Service Operations Management.

Downloads

Published

2023-08-31

How to Cite

Jeeradist, T. (2023). The Theory of Inventive Problem Solving (TRIZ) apply to innovative problem-solving in airline service quality. KBU Journal of Aviation Management:KBUJAM, 1(1), 70–86. Retrieved from https://so19.tci-thaijo.org/index.php/KBUJAM/article/view/102

Issue

Section

Review Article