The Impact of GPT-3.5 Chatbots on Customer Support Efficiency

Authors

  • Daniel Rojas Southern Leyte State University -Tomas Oppus, Southern Leyte, Philippines
  • Efren I. Balaba Southern Leyte State University -Tomas Oppus , Southern Leyte, Philippines

Keywords:

GPT-3.5, Customer Support, Natural Language Processing

Abstract

The rapid evolution of customer support technologies has been accelerated by the integration of AI-driven chatbots, with GPT-3.5 emerging as a major breakthrough. This study examines the performance of GPT-3.5 in customer service applications, specifically focusing on its ability to classify customer intent and generate high-quality responses. The results reveal that GPT-3.5 demonstrates outstanding intent classification accuracy, even when customers use varied phrasing that significantly deviates from scripted templates. This suggests a robust understanding of natural language semantics. In addition, GPT-3.5 produces responses that are coherent, personalized, and empathetic—closely resembling human interaction. Unlike traditional rule-based systems that rely on rigid keyword matching and limited decision trees, GPT-3.5 can dynamically generate responses in real time, adapting to a wide range of customer queries. This flexibility allows businesses to handle complex interactions more efficiently while enhancing user satisfaction.The study's findings underscore GPT-3.5's ability to redefine customer support by offering faster, smarter, and more natural communication. It significantly reduces the need for human intervention in routine inquiries and provides a scalable solution for businesses facing high volumes of customer interactions. Furthermore, the human-like tone and contextual awareness foster trust and engagement, turning support systems into value-driven experiences rather than transactional exchanges.In conclusion, GPT-3.5 sets a new standard in AI-enabled customer service. Its integration into customer support workflows holds the potential to transform how organizations engage with clients—delivering efficient, empathetic, and intelligent assistance across diverse service domains.

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Published

2025-05-28