The Coffee Industry and Coffee Culture in Thailand
Keywords:
Coffee Industry, Coffee Culture, Economic ImpactAbstract
The coffee industry in Thailand has experienced remarkable growth, evolving from a relatively recent introduction to a thriving sector that impacts both the economy and social culture. Initially promoted as an alternative crop in the northern highlands, coffee production has expanded with government support, improved farming techniques, and a focus on high-quality Arabica beans. The rise of specialty coffee and an emerging café culture have reshaped consumer habits, making coffee an integral part of modern Thai social life. However, challenges such as quality control, competition, and sustainability persist. This paper explores the historical development, economic impact, and cultural transformation of coffee in Thailand while examining future opportunities and challenges in the industry.
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