Opportunities and Challenges Faced by Aquatic Product Cold Chain Enterprises in Dongshan County in the Context of China's National Backbone Cold Chain Base Construction System
Keywords:
China's National Backbone Cold Chain Base; Aquatic Product Cold Chain Enterprises; Cold Chain Logistics; Technological Innovation.Abstract
This study focuses on the development trends of aquatic product cold chain enterprises in Dongshan County against the background of China's national backbone cold chain base construction. It systematically analyzes the opportunities and challenges they face, and proposes targeted optimization strategies. The construction of China's national backbone cold chain base brings development opportunities for enterprises through policy support, resource integration, market expansion, and technological upgrading. At the same time, enterprises also face challenges such as infrastructure and technology deficiencies, operational management and cost control issues, competition, and a lack of industry norms. The study proposes strategies such as strengthening infrastructure construction and technological innovation, improving operational management and cost control capabilities, enhancing competitive advantages, and regulating industry development. These strategies provide theoretical support and practical guidance for the stable development of aquatic product cold chain enterprises in Dongshan County and also address deficiencies in related research in specific regions.
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