Reconstruction of the Curriculum of New Business E-commerce Major in Applied Universities from the Perspective of Value Co-creation Theory: The Core Logic to Break the Disconnection between Skills and Application
Keywords:
Value Co-creation Theory; Application-oriented Universities; New Business Studies; E-commerce Major; Course Reconstruction; Disconnection between Skills and ApplicationAbstract
Against the backdrop of the digital economy, the e-commerce major in application-oriented universities needs to transform towards "digital intelligence and practicality". However, the problem of "disconnection between skills and application" is prominent, with the teaching of digital intelligence technologies being disconnected from the real business scenarios of e-commerce enterprises. Guided by the theory of value co-creation, this paper systematically examines the coupling mechanism between this theory and the reconstruction of e-commerce major courses, analyzing the research progress at both theoretical and practical levels, as well as the real issue of insufficient enterprise participation. From the three-dimensional perspective of "demand co-creation - course co-creation - evaluation co-creation", it distills the core logic for resolving the "disconnection between skills and application", providing theoretical support and a practical framework for the course reform of the e-commerce major in application-oriented universities, and helping to enhance the alignment between talent cultivation and the digital intelligence demands of enterprises.
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