Investigating How Livelihood Capital Affects Farmers’ Intention to Engage in Rural Tourism
Keywords:
Rural tourism, Livelihood capital, Intention of farmers to participate, Life satisfactionAbstract
Rural tourism provides an alternative source of income for rural households; however, the limited participation of farmers presents challenges to its sustainable development. This study, guided by the Sustainable Livelihood Framework, examines five forms of livelihood capital—human, natural, physical, financial, and social—among farmers residing near the Damu Flower Valley Scenic Area in Chongqing. The objective is to assess how these types of capital influence farmers’ intentions to engage in rural tourism. Utilizing data from structured questionnaires and household interviews, the study applies binary logistic regression and demonstrates that participation duration, household involvement, social capital, and life satisfaction significantly increase farmers’ intention to participate. Human and financial capital also exert positive influences, whereas natural and physical capital are negatively associated with participation intention. Furthermore, life satisfaction serves as a mediating variable in the relationship between social capital and farmers’ intention to participate. To enhance farmer engagement, policy interventions ought to emphasize providing vocational training and enhancing connections between farmers and tourism stakeholders.
References
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