Study on the development trend of Yunnan coffee tourism based on LDA model
Keywords:
Yunnan coffee tourism, LDA model, thematic analysis, semantic network, sustainable tourismAbstract
As an emerging model of integrating local industries with tourism, Yunnan coffee tourism shows significant market potential and cultural value. This study aims to: (1) identify the main themes of Yunnan coffee tourism using the LDA model; (2) analyze the relationships and relevance among these themes; and (3) examine the opportunities and challenges for its development and sustainability. Using the LDA model, thematic analysis of tourists’ online reviews and social media content identifies six core themes: Yunnan coffee culture, coffee tourism experiences, global coffee roasting and branding, coffee enthusiasts and baristas, coffee production and history, and coffee consumption and processing. Semantic network analysis highlights the interconnected nature of these themes, with cultural immersion and experiential elements central to shaping tourist behavior. Sentiment analysis reveals tourists’ predominantly positive attitudes, appreciating product quality, cultural experiences, and innovative aspects, while highlighting challenges in service quality and infrastructure. This study contributes to the literature by applying advanced text-mining techniques to a niche tourism sector, offering empirical insights into development trends and tourist preferences. Practically, it provides recommendations for product innovation, branding, and sustainable management to enhance Yunnan’s competitiveness as a coffee tourism destination. The findings underscore Yunnan coffee tourism’s potential to drive regional economic growth and cultural dissemination, offering a model for industry-tourism integration.
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