Marketing Management and Digital Marketing of Agricultural Products Dates Rai Sukjai Project at Ban Hao, Ratchaburi Province

Abstract

The objectives of this research are 1) to study the development of social network media marketing and distribution channels and 2) to study marketing mix factors. That affects buying sweet date products Rai Sukjai at Baan Hao. This is quantitative research with research tools including a questionnaire with a sample size of 400 people who passed the criteria according to the specified conditions, which is not less than 384 people. As in the Cochran formula. The confidence level is 95%, the error is 5%, using descriptive statistics consisting of percentage, mean, and standard deviation, it is found that 1. Product consumers see online social media applications. FACEBOOK PAGE is the main focus. 2. Developing Facebook page content is beneficial to those who visit. Easier to contact 3. Marketing promotion Regularly informing of product and activity information through the media