Study of Beef Production and Marketing to Upgrade to High Value Agriculture

Abstract

“Beef cattle” is an industry that is continuously growing. Although the export value is not high compared to other types of agricultural industries, the consumption market in Thailand is considered lively. This article aims to study the production and marketing of beef cattle as a guideline for upgrading high-value agriculture in the beef cattle industry to create strength and increase value in the beef cattle industry. From searching for research, articles, and policies related to production and marketing in the beef cattle industry, it was found that the management and flow of the system in the form of a 3-level supply chain: upstream, midstream, and downstream, and there is a logistics management system under 3 issues: raw material delivery, production, and distribution, focusing on creating efficient and uninterrupted flow. From the systematic collection and analysis of academic and research articles, which has led to the proposal of guidelines for beef production and marketing to upgrade to high-value agriculture, the strategic guidelines of “4 Good” include 1) Good connection Agricultural, large-scale agricultural connection. 2) Good quality and Value added, improving quality and increasing value. 3) Good Agri tech Farming, promoting the use of agricultural technology and increasing knowledge. 4) Good Funding, access to sources of funding. The authors expect that if beef farmers follow these guidelines, it will help the production and marketing processes develop their potential, resulting in the creation of value for products to create high-value agriculture in the present era.