https://so19.tci-thaijo.org/index.php/SIAM_J <p>The Social Science Innovation and Applied Management (SIAM) is produced and hosted by Institute of Research and Development (IRD) on behalf of Rajamangala University of Technology Thanyaburi to serve the interests of both Thai and international social scientists and researchers. The aim is to publish high quality research article in various areas of social sciences, such as social and development studies, humanities, education and economics. Contributions to the journal can be made as either a research article or a review article. The journal is published as a periodical, with four issues per year.</p> <p><strong>Journal Abbreviation:</strong> SOC. SCI. INNOV. APPL. MA.</p> <p><strong>ISSN (Online):</strong> 3057-1979</p> <p><strong>Language:</strong> English</p> <p><strong>Publication:</strong> 3 issues/year</p> <p><strong> </strong>1^st issue: January – April</p> <p><strong> </strong>2^nd issue: May – August</p> <p><strong> </strong>3^rd issue: September – December</p> <p><strong>Publication fee: </strong>Free of charge</p> en-US siam@rmutt.ac.th (Asst. Prof. Dr. Putthiwat Singhdong) siam@rmutt.ac.th (Ms. Phakhawan Lunkham) Thu, 24 Apr 2025 00:00:00 +0700 OJS 3.3.0.8 http://blogs.law.harvard.edu/tech/rss 60 https://so19.tci-thaijo.org/index.php/SIAM_J/article/view/1534 <p>Dating behaviour among university students has become increasingly complex with the advancement of social media and peer influence. This study aims to analyse the relationship between social media usage and peer influence on dati ng behaviour among university students. The study used a cross-sectional design. Data were collected from 388 respondents, selected using a purposive sampling technique through a self-administered questionnaire. Data were analysed using the Chi-square test. The study results indicate that most students were 21 years old, female, and originated from outside the province. Most students were categorised as heavy social media users, with a usage duration of more than five hours per day. Regarding social media literacy, most students had a moderate level of proficiency. Peer influence was nearly evenly distributed. Additionally, most students engaged in risky dating behaviour. Statistical analysis revealed a significant relationship between age, gender, social media literacy, and peer influence on dating behaviour. No significant correlation was found between place of origin and duration of social media usage with dating behaviour. This study recommends strengthening counselling services at the University level and establishing a peer educator program to provide accurate reproductive health information. Future research is encouraged to explore the influence of geographical and cultural factors on students' dating behaviour.</p> Rr. Marvel Alayya Waruziqta Mawada Mas, Aditya Kusumawati, Ratih Indraswari Copyright (c) 2025 Social Science Innovation and Applied Management (SIAM) http://creativecommons.org/licenses/by-nc-nd/4.0 https://so19.tci-thaijo.org/index.php/SIAM_J/article/view/1534 Fri, 25 Apr 2025 00:00:00 +0700 https://so19.tci-thaijo.org/index.php/SIAM_J/article/view/1569 <p>Breast cancer is one of the leading causes of death in women. Breast Self-Examination is a way to check the symptoms of breast cancer. The sooner a young woman gets health promotion about Breast Self-Examination, the sooner cancer symptoms are found. Choosing the right media can help the effectiveness of health promotion to increase knowledge, such as video media and leaflets. This study compares the effectiveness of video and leaflet media interventions on junior high school students in increasing knowledge about breast self-examination. This study uses a quasi-experimental design with two intervention groups using a pretest-posttest approach, this design was chosen because the purpose was to compare interventions where full control of variables is difficult. The research sample consisted of 102 students divided into two intervention groups, namely the video group and the leaflet group, each with 51 respondents. Data were collected through questionnaires before and after the intervention. Data analysis was carried out using the Mann-Whitney test to see the difference in knowledge improvement between the two groups. The results showed there was an increase in the average knowledge in the video group from an average value of 8.27 to 16.80 and in the leaflet group from an average of 8.37 to 16.84 which showed that both groups experienced a significant increase in knowledge with a p-value of 0.000 (p&lt;0.05). The results showed that there was no significant difference between the video group and the leaflet group in increasing breast self-examination knowledge (p&gt; 0.05). Videos and leaflets have the same effectiveness in increasing the knowledge of breast self-examination. Therefore, the selection of educational media can be adjusted to the conditions and preferences of the target. It is recommended that media creators can choose the right type of media and adjust the content anguage use adapted to the audience.</p> Sonia Waty Sitanggang, Novia Handayani, Ratih Indraswari Copyright (c) 2025 Social Science Innovation and Applied Management (SIAM) http://creativecommons.org/licenses/by-nc-nd/4.0 https://so19.tci-thaijo.org/index.php/SIAM_J/article/view/1569 Wed, 30 Apr 2025 00:00:00 +0700