Social Science Innovation and Applied Management (SIAM)

Understanding Public Participation in Thailand's Khon Kaen Light Rail Transit Project through the COM–B Framework: A Behavioral Science Perspective

Peeranun Panyavaranant, Surasak Jotaworn — Mon, 25 Aug 2025 00:00:00 +0700

For transportation planning to be truly inclusive and effective, public participation plays a significant role. However, various structural and behavioral barriers often cause engagement levels to fluctuate. This study explored the influencing factors on public involvement in urban infrastructure projects, using Thailand's Khon Kaen Light Rail Transit (LRT) project as a case study. This study applies the COM–B framework as the conceptual lens to identify key behavioral factors influencing citizen participation. A quantitative survey of 505 residents who living along the LRT route was conducted. The questionnaire used in the survey was developed based on the COM–B model to assess respondents' knowledge, motivation, and access to participation channels. To study the relationship between behavioral factors and the level of participation, data were analyzed statistically using regression analysis, Spearman correlation, and descriptive statistics. The findings reveal that capability (ρ = 0.632) and opportunity (ρ = 0.524) were significantly statistical associated with participation levels, while motivation shows a weaker correlation (ρ = 0.124). To improve participatory, the study highlighted the importance on educational initiatives which enhanced by digital participation platforms and strategies to build the public trust. Thus, integrating scientific and behavioral perspectives into transportation planning can provide valuable insights for policymakers. The public awareness can improve accessibility, trust building, and leading to more equitable and successful transportation projects. The study also contributed empirical evidence for designing more inclusive and participatory urban development policies in Thailand and comparable contexts

Enhancing Eighth-Grade Students' Writing Skills in Recount Texts Through the Use of Pre-Writing Planning Strategies at SMP AL Muslim Sidoarjo

Hidayatul Ummah Al Imamah, Nico Irawan — Mon, 25 Aug 2025 00:00:00 +0700

The research examines how eighth-grade students at SMP Al Muslim Sidoarjo perform in writing recount texts. The primary purpose of this research is to evaluate the effectiveness of pre-writing planning strategies for enhancing student writing abilities. English writing presents a complicated skill for junior high students because they face problems with thought organization and text coherence. The research implemented classroom action research methods during two cycles, which included thirty students. The research instruments included student questionnaires, writing tasks, and observations of classroom activities. Students received different pre-writing strategies, which included brainstorming, mind mapping, and outlining during the intervention. Students became better at organizing their thoughts through these techniques, which resulted in more organized, coherent, and explicit recount texts. As a result, they demonstrated significant improvement in text structure and coherence. They demonstrated significant progress in organizing their thoughts, which produced more cohesive, structured, and explicit recount texts. The research documented considerable growth in students' writing confidence and interest in writing assignments. The pre-writing activities reduced students' writing stress while making the process more approachable and engaging. The research indicates that including pre-writing strategies within English language teaching leads to better student writing results and creates more favourable attitudes toward writing. It suggests that English teachers at SMP Al Muslim Sidoarjo and comparable educational institutions should implement pre-writing planning as an essential element of their writing instruction, especially when teaching narrative forms, including recount texts.

Research Synthesis on Differential Factors Associated with Health Behaviors Between Young-Old and Old-Old Adults in Thailand: A Meta-Analytical Approach

Theera Srithong, Nivet Bawornkulwat, Wanjai Lamprom — Mon, 19 May 2025 00:00:00 +0700

This study synthesized factors associated with health behaviors among Thai elderly through systematic review of ten research articles published between 2015-2024. Findings revealed three main factor categories: personal factors (age, education, income, marital status), knowledge-attitude factors, and access-participation factors (elderly clubs, health check-ups, social support). Statistical analysis identified perceived benefits (r = 0.664, p<0.001) and social support (r = 0.537, p<0.001) as having the strongest positive correlations with health behaviors, while age showed a negative correlation (r = -0.227, p<0.01). Significant differences emerged between young-old (60-70 years) and old-old (71+ years) adults: young-old were primarily influenced by mental well-being (β = 0.42) and physical well-being (β = 0.38), whereas old-old were more affected by material support (β = 0.45) and intellectual well-being (β = 0.40). These differential patterns reflect evolving needs across the aging spectrum, requiring tailored intervention approaches. Despite high knowledge levels (48.89%) and positive attitudes (53.61%) among elderly, only 15.20% demonstrated high-level health behaviors, highlighting a substantial knowledge-practice gap. Regional variations were also observed, with stronger social support correlations in rural northeastern communities (r = 0.61) compared to urban central areas (r = 0.42). These findings suggest that health promotion strategies should be age-tailored and geographically contextualized, emphasizing psychological and physical dimensions for young-old adults while focusing on support systems and cognitive maintenance for old-old adults. Such differentiated approaches could enhance elderly quality of life while potentially reducing healthcare costs through more effective prevention and targeted interventions.

Synthesizing Research on the Impact of Greenwashing on Consumers, Organizations, and Sustainability

Aussadang Areethai, Surasak Jotaworn, Sinsupa Wannasuth — Tue, 01 Jul 2025 00:00:00 +0700

Amid growing demand for corporate accountability, greenwashing has emerged as a critical research issue. While many studies have addressed this topic, an integrated understanding of its impacts on consumers, organizations, and employees, as well as the underlying psychological mechanisms, remains underdeveloped. This article addresses this gap by synthesizing findings from 13 quantitative studies published between 2013 and 2024, creating a holistic model of the causes, patterns, and multifaceted consequences of greenwashing. The study employs a descriptive research synthesis method, adhering to PRISMA principles for transparency. Studies were selected from key academic databases, including ScienceDirect, SAGE, EMERALD, ProQuest, and Google Scholar, based on predefined eligibility criteria, and were appraised using CASP frameworks for methodological soundness. The synthesis reveals that perceived greenwashing erodes consumer trust and brand loyalty, increases confusion and perceived risk, and damages purchase intentions. For organizations, these effects diminish green brand equity and tarnish corporate reputation. Internally, greenwashing negatively affects employee morale, trust, and job performance, fostering a culture of cynicism. These impacts are mediated by psychological variables like consumer trust, satisfaction, and attitude, and moderated by factors such as environmental concern and prior brand perceptions. Future research should explore diverse cultural and developing country contexts and investigate long-term behavioral impacts on stakeholders. The study concludes that organizations must move beyond performative environmentalism and adopt transparent communication and verifiable sustainable practices to rebuild stakeholder trust and achieve long-term market resilience.