Seungphrmmarat, Sirilak, and Pisate Chaidirek. “Integrated Marketing Communication Affecting Consumers’ Decision Making in Using Services of Cafes in Cha-am District, Phetchaburi Province and Hua Hin District, Prachuapkirikhan Province”. Suan Dusit Graduate School Academic Journal 20, no. 1 (February 15, 2024): 119–130. accessed April 11, 2025. https://so19.tci-thaijo.org/index.php/SDUGSAJ/article/view/324.