Seungphrmmarat, S. and Chaidirek, P. (2024) “Integrated Marketing Communication Affecting Consumers’ Decision Making in Using Services of Cafes in Cha-am District, Phetchaburi Province and Hua Hin District, Prachuapkirikhan Province”, Suan Dusit Graduate School Academic Journal. Bankok, Thailand, 20(1), pp. 119–130. available at: https://so19.tci-thaijo.org/index.php/SDUGSAJ/article/view/324 (accessed: 22 September 2026).