JEERADIST, T. From On-Time Performance (OTP) to Service Excellence: An Integrated Strategic Study for Airline Operational Excellence in the Digital Aviation Era. KBU Journal of Aviation Management:KBUJAM, Bangkok, Thailand, v. 4, n. 1, p. 117–123, 2026. Disponível em: https://so19.tci-thaijo.org/index.php/KBUJAM/article/view/3620. Acesso em: 16 sep. 2026.