JEERADIST, T. The Theory of Inventive Problem Solving (TRIZ) apply to innovative problem-solving in airline service quality. KBU Journal of Aviation Management:KBUJAM, Bangkok, Thailand, v. 1, n. 1, p. 70–86, 2023. Disponível em: https://so19.tci-thaijo.org/index.php/KBUJAM/article/view/102. Acesso em: 11 apr. 2025.