Journal of Thai-Chinese Social Science (JTCSS)

Research Overview on Operational Risks of Policy Banks

Hemin Wang — 2024-12-26

This paper provides an overview of the operational risks faced by policy banks, covering various aspects including bank operational risks, operational risk control, and the unique operational risks of policy financial institutions. The study discusses the shift in foreign experts' focus from credit risk to operational risk control, highlights the key role of the Basel III Accord in risk management, and examines the organizational and technical challenges in operational risk control. The paper also explores the role of policy financial institutions in resource allocation, the specific risks they face, and the results of research on their risk prevention and control measures. It identifies areas for further development in theoretical frameworks, regional studies, and case analyses, providing direction for future research.

Study on the development trend of Yunnan coffee tourism based on LDA model

Yi Ouyang — 2024-12-26

As an emerging model of integrating local industries with tourism, Yunnan coffee tourism shows significant market potential and cultural value. This study aims to: (1) identify the main themes of Yunnan coffee tourism using the LDA model; (2) analyze the relationships and relevance among these themes; and (3) examine the opportunities and challenges for its development and sustainability. Using the LDA model, thematic analysis of tourists’ online reviews and social media content identifies six core themes: Yunnan coffee culture, coffee tourism experiences, global coffee roasting and branding, coffee enthusiasts and baristas, coffee production and history, and coffee consumption and processing. Semantic network analysis highlights the interconnected nature of these themes, with cultural immersion and experiential elements central to shaping tourist behavior. Sentiment analysis reveals tourists’ predominantly positive attitudes, appreciating product quality, cultural experiences, and innovative aspects, while highlighting challenges in service quality and infrastructure. This study contributes to the literature by applying advanced text-mining techniques to a niche tourism sector, offering empirical insights into development trends and tourist preferences. Practically, it provides recommendations for product innovation, branding, and sustainable management to enhance Yunnan’s competitiveness as a coffee tourism destination. The findings underscore Yunnan coffee tourism’s potential to drive regional economic growth and cultural dissemination, offering a model for industry-tourism integration.

Analysis of Tujia Xilankapu Patterns and Their Application in Cultural and Creative Designs

Mei Yang — 2024-12-26

Abstract:In order to broaden the way of displaying the traditional patterns of Xilankapu and make it adapt to the trend of mass consumption in modern society. The article adopts literature research method and case analysis method to interpret the meaning of the traditional patterns of Xilankapu, and utilizes two-dimensional and three-dimensional design software and other auxiliary tools to redesign the traditional patterns, aiming at the organic combination of theoretical analysis and practical activities. Through the combing of the historical origin of Xilankapu traditional patterns, the analysis of pattern shape and color matching, we explored the profound national cultural connotation behind the creation of Xilankapu patterns and its important role in the history of the Tujia ethnic group, such as “word dissemination” and emotional expression. Xilankapu is regarded as a vivid imprint of the long culture of the Tujia people and carries the essence of the colorful folklore of the Tujia people, therefore, it is of practical significance to explore the recreation of Xilankapu patterns. Combining the traditional Xilankapu patterns with cultural creative products, the traditional “old man” of Xilankapu can keep pace with the social process.

Bibliometric analysis of Chinese teaching research in Thailand: Based on CNKI academic literature data over the past two decades

Ruiming Li — 2024-12-26

This study employs bibliometric analysis and utilizes the CiteSpace software to systematically examine 438 academic articles on Thai Chinese language teaching published in the CNKI database from 2004 to 2024. As an integral part of Teaching Chinese as a Foreign Language, Thai Chinese language teaching has garnered significant attention within the context of the Belt and Road Initiative and the deepening cultural exchange between China and Thailand. It serves as a typical case for promoting global Chinese language dissemination and provides practical experience for cross-cultural communication and regional educational cooperation. By constructing knowledge maps, this study analyzes the cooperative networks of core authors and institutions, uncovering the evolution of research hotspots. The findings reveal that research in this field has focused on student learning errors and solutions, teaching model innovation, teacher training, cultural dissemination, and international cooperation. It has evolved from exploring teaching practices to emphasizing cross-cultural communication and the integration of digital teaching resources. However, the research network remains fragmented, with limited cross-institutional and international collaboration. Future studies should strengthen comparative analyses of regional education policies, explore innovative applications of digital technology in Chinese language teaching, and promote international collaboration to advance global education. This study provides a comprehensive quantitative framework for analyzing Thai Chinese language teaching, revealing the knowledge structure and developmental trends in the field, and offering valuable insights for global Chinese language teaching research and practice.

Analysis of Dunhuang tourism hotspot topics based on the LDA model

Jie Ma — 2024-12-26

Dunhuang, as a significant cultural hub along China's Silk Road, attracts numerous domestic and international tourists with its rich cultural heritage and unique natural landscapes. However, balancing the preservation of cultural heritage with the demands of tourism development, while comprehensively enhancing the quality of tourist experiences, has become a critical focus of current research. This study analyzes 5,000 valid online reviews from two major online travel platforms, Ctrip and Dianping, collected between January 2020 and October 2024. Using the Latent Dirichlet Allocation (LDA) model, the research conducts topic modeling and sentiment analysis of tourist reviews to identify the core attractions and potential issues in Dunhuang tourism. The findings reveal that cultural heritage sites, such as the Mogao Caves and their murals, and natural attractions, including Mingsha Mountain and Crescent Lake, serve as the primary draws for tourists. Key factors influencing tourist satisfaction include service quality, management effectiveness, and infrastructure convenience. In response to tourist feedback on issues such as peak-season management, insufficient tour guide services, and infrastructure limitations, this study proposes specific strategies, including optimizing reservation systems, promoting intelligent management, and leveraging digital technology in cultural dissemination. The study innovatively develops a multidimensional tourist experience analysis framework, expands the application of text mining techniques in cultural tourism research, and provides theoretical support and practical guidance for the high-quality development of Dunhuang tourism and the digital transformation of cultural dissemination.

Hot topics and development trends of international Chinese education research in the digital era ——Visual analysis based on CiteSpace

Xueyuan Peng — 2024-12-26

本研究旨在探讨数智化时代国际中文教育的研究热点及发展趋势。通过运用CiteSpace工具对2015至2023年间的学术成果进行可视化分析，本研究系统梳理了国际中文教育领域的学术文献，量化评估了数智化技术的应用现状，并识别了关键研究主题与新兴热点。研究结果显示，自2015年以来，相关发文量显著增长，尤其在2020年全球公共卫生事件后，线上教学研究激增。核心作者分析揭示了北京语言大学等机构的显著影响力。研究热点集中在数字化转型、线上教学、教育技术应用等方面。本研究为国际中文教育的数字化转型提供了理论支持和实践指导，预测该领域将继续保持良好发展态势。

Rhetorical Visions and Cross-Cultural Themes in Thai Confucius Institute Promotional Videos: A Fantasy Theme Analysis

Lingxi Song — 2024-12-26

The Confucius Institute, as a prominent vehicle of China's soft power, serves a significant function in fostering cross-cultural communication and addressing perceptions related to the "China threat theory." This study employs Fantasy Theme Analysis, grounded in Symbolic Convergence Theory, to examine the fantasy themes and rhetorical visions portrayed in the promotional videos of Confucius Institutes in Thailand. Findings reveal that these videos prioritize the Institute’s authoritative stature, projecting a compelling image of cultural credibility. Furthermore, two key rhetorical visions emerge: one that highlights a "flesh and blood connection between Thailand and China," signifying a deep-rooted bilateral bond, and another that emphasizes how "political and economic power drive the growth of Confucius Institutes," suggesting a strategic alignment with broader diplomatic and developmental goals. However, this analysis also identifies critical limitations in these videos, notably a lack of interactivity and limited engagement with individual perspectives, rendering the narrative somewhat rigid and monolithic. To enhance their effectiveness, future promotional efforts should adopt a multi-layered approach to cross-cultural communication. This would involve integrating diverse media resources and leveraging both mass and interpersonal communication channels. Additionally, promotional content should focus on constructing culturally resonant symbols that Thai audiences can easily recognize and relate to, fostering mutual understanding through interactive and symbol-rich exchanges.

Cultivating Digital Financial Talent: A Framework for Curriculum Reform in the Era of New Quality Productivity

Yingjie Mi — 2024-12-26

In recent years, the rapid development of the global digital economy has significantly transformed the structure of productivity. In 2023, General Secretary Xi Jinping introduced the concept of "new quality productivity" during his inspection in Heilongjiang, highlighting the importance of promoting technological innovation and restructuring production factors to drive the growth of various industries. As a key sector of the national economy, education is also being reshaped by the digital and intelligent revolution, rendering traditional financial talent training models inadequate for meeting the evolving demands of the industry. The convergence of digital technologies and emerging industries has created an urgent need for cultivating financial professionals equipped with both digital skills and innovative thinking. This paper explores the construction of a talent training system for digital finance professionals that aligns with the demands of digital and intelligent development under the framework of new quality productivity. By thoroughly examining the characteristics of new quality productivity and analyzing the current state of financial education, this paper proposes an innovative educational model aimed at addressing the deficiencies in the current financial talent training system and fostering the high-quality development of the financial industry.

Thoughts on the Course Construction of "Internet Financial Laws and Regulations"

Zhuo Chen — 2024-12-26

With the rapid development of internet finance, universities face challenges in constructing "Internet Financial Laws and Regulations" courses, including a lack of systematic content, limited diversity in teaching methods, and a lack of comprehensive evaluation approaches. Through literature review and case studies, this paper conducts a systematic analysis of current course configurations in higher education, revealing areas for improvement in meeting market demands. The findings indicate significant room for enhancement in dynamic content updating, interactive teaching methods, and multi-tiered evaluation systems. Based on these insights, this study proposes a “Dynamic Knowledge Module,” an “Interactive Teaching Framework,” and a “Multi-level Evaluation System Model” to help universities better adapt to the rapid evolution of internet finance. This research not only provides theoretical support for the forward-looking design of course content but also offers specific recommendations for diversifying teaching methods and enriching evaluation approaches. These contributions aim to drive innovation in internet finance law education and provide practical guidance for cultivating high-quality legal professionals suited to the emerging financial environment.

Systematic Literature Review on the Heritage Language Teachers Agency from Micro Perspective

Yong Zhang — 2024-12-26

Teacher agency plays a pivotal role in shaping language teaching practices, influencing learners' language acquisition, implementing language policies, and facilitating or hindering the transmission of heritage languages. Despite its critical importance, systematic research on teacher agency in heritage language education remains limited. To address this gap, this study systematically reviewed seven empirical studies selected from two major databases, Scopus and Web of Science. The findings reveal that teacher agency operates at both behavioral and cognitive levels, encompassing actions and attitudinal shifts. The contexts in which agency is exercised include new teaching environments, teacher training, emotional labor, language education, and the implementation of language policies. Importantly, five micro-level factors—knowledge, emotions, identities, beliefs, and orientations—emerged as key influences that either facilitate or constrain the exercise of agency. These factors interact dynamically with external conditions, highlighting the complex interplay of personal and contextual elements in shaping teacher agency. This review contributes to the understanding of heritage language teacher agency by expanding its conceptualization to include attitudinal transformations and emotional labor, dimensions often overlooked in existing research. The findings underscore the need for targeted support, including professional development initiatives, emotional support mechanisms, and flexible policies, to empower heritage language teachers. Finally, this study identifies limitations in the current literature and proposes future research directions to further explore the dynamic and multifaceted nature of teacher agency in heritage language education.

From Entertainment to Identity: Cultural Identity and Framework Reproduction in "Foreign Online Celebrity" Videos

Cheng Yani — 2024-12-26

This study uses the popular foreign influencer "Baobaoxiong" as a case to explore how foreign influencers shape China’s national image through specific media frames, aiming to provide theoretical support and practical guidance for more effective communication of China’s image. Based on framing theory, this study employs content analysis to analyze 50 episodes of "Baobaoxiong’s" videos and 4108 bullet comments on the Bilibili platform, investigating how foreign influencers influence the audience’s recognition of China’s urban culture and national image through localized communication practices. The findings reveal that at the high-level framework, "Baobaoxiong" systematically promotes a relaxed and pleasant city lifestyle through the "citywalk" theme, reinforcing the audience’s sense of identification with China’s urban life by repeatedly using this frame. At the medium-level framework, the interaction and presentation of family members in the videos enhanced the emotional resonance and social affinity of the content. At the low-level framework, the sentiment analysis of the bullet comments shows that positive sentiments significantly outweigh negative ones, indicating a strong identification with "Baobaoxiong’s" content. The TF-IDF analysis of the bullet comments revealed that the audience’s focus was not only on the "citywalk" cultural exploration but also on Chinese cultural symbols and brands, which further enhanced their cultural identification.

A Sociological Analysis of the Cultural Characteristics of Hotpot Restaurant Names in the Sichuan-Chongqing Region

Ming Li — 2024-12-26

This study aims to explore the cultural characteristics and formation mechanisms of hotpot restaurant names in the Sichuan-Chongqing region, examining how these names reflect cultural heritage, regional identity, brand building, and customer experience, while uncovering the socio-cultural motivations behind them. Utilizing qualitative research methods, this study selects 43 restaurants located in the Sichuan-Chongqing area from the top 100 hotpot restaurants listed on a popular food website. Through systematic categorization and in-depth interpretation using three-level coding analysis, the findings reveal distinct characteristics of these restaurant names in terms of cultural heritage and innovation, regional cultural expression, brand identity formation, and the construction of dining experience. These names not only serve as commercial identifiers but also as carriers of cultural and social value. This study offers new theoretical and practical insights into the role of business names in cultural heritage and social interaction, providing practical guidance for restaurant industry professionals in brand building and market positioning and offering consumers a deeper understanding of regional culture.

The Development of Chinese Pictorialism and Its Implications for Contemporary Photography

RUI YAN — 2024-12-26

Against the backdrop of the rapid development of contemporary photography, pictorialism still holds a significant share in the Chinese photography market. This article reviews the development trajectory of pictorialism and conducts a textual analysis of classic pictorialism artworks to explore the new pictorialism ideas in China. At the same time, it uses the method of comparison, this study focuses on the development of pictorialism as the research subject, conducting a comparative survey of contemporary Chinese photography, particularly commercial photography. It identifies the issues in contemporary Chinese photography—namely, the mutual constraints between the aesthetic level of mass photography and commercial photography, as well as the singularity of commercial photography. Based on the exploratory process of pictorialism's development, it proposes suggestions for addressing the problems in contemporary Chinese photography.

Mapping Music Tourism Research Agenda via Bibliometrics (1993-2024)

Han Wang — 2024-12-26

Music tourism has received significant academic attention. This study analyzed 549 publications on music tourism from 1993 to 2024, retrieved from the Web of Science (WoS) database, employing bibliometric methods to comprehensively explore research trends and key thematic focuses. The results reveal a growing body of research on music tourism; however, the overall volume remains relatively modest. Through keyword analysis, core research directions were identified, including music festival tourism, cultural heritage preservation, tourist behavior and experience, and the interaction between music and local culture. Recent studies have increasingly focused on the economic and cultural impacts of music festivals, innovations in tourist experience design, and the role of music tourism in shaping local cultural identity. Moreover, the growing interdisciplinary integration of music tourism with fields such as digital technology and sustainability highlights its expanding academic and practical significance.By constructing a knowledge map of music tourism, this study provides a systematic framework for understanding the evolution of the field. It also offers theoretical insights and practical implications to guide future research and applications.

The Impact of Innovation and Entrepreneurship Education on Ecopreneurial Intentions: A Grounded Theory Study in Chinese Universities

Yiteng Zhang — 2024-12-26

In the context of increasing global environmental challenges, cultivating talent with an ecological entrepreneurship mindset is essential for achieving sustainable development goals. This study, using a grounded theory approach, explores the mechanisms through which innovation and entrepreneurship education influences students' intentions for ecological entrepreneurship. In-depth interviews were conducted with 68 Chinese university students from diverse disciplines (36.8% STEM, 26.5% business, 22.1% social sciences, 14.7% arts and design). The study identifies 46 initial concepts and 23 categories, leading to a theoretical model encompassing educational content, internal states, and contextual factors. Findings reveal that: (1) Innovation and entrepreneurship education enhances students' motivation, beliefs, and skills through practical course content, interactive teaching methods, practice-oriented pedagogy, and interdisciplinary integration; (2) Internal state changes, including motivation, belief enhancement, and skill acquisition, mediate the influence of educational content on ecological entrepreneurship intentions; (3) Contextual factors, such as campus ecological culture and social support networks, strengthen the educational impact. The study suggests universities optimize curricula to build a multi-level ecological entrepreneurship education system. This research enriches theoretical understanding and offers practical guidance for improving educational outcomes.

Mapping Research Agenda of Educational AI Chatbots for Academic Performance：A Bibliometrics Insight

Fan Wang — 2024-12-26

AI chatbots are gaining traction as transformative tools in the educational domains, yet limited attention has been given to the evolving research focus and future directions within this field through bibliometric analysis. This study aims to explore the research landscape and developmental trajectories of educational AI chatbots for academic performance through systematic bibliometric analysis. Data was retrieved from Web of Science (WoS) using defined search terms related to educational AI chatbots, and CiteSpace was employed for co-citation and trend analysis, and we identified 965 publications between 2019 and 2024, with a significant increase in research outputs since 2021. The study highlights dominant categories such as Education, Psychology, and Computer Science, alongside emerging interdisciplinary themes in healthcare, ethics, and linguistics. Collaboration networks identify influential institutions and authors, including central contributors like the University of Hong Kong and leading researchers such as Waleed Mugahed Al-Rahmi. Country collaboration networks underscore the active participation of nations such as the USA, China, and England, with increasing contributions from Asian countries like Taiwan and India. Keyword analysis reveals evolving research priorities: early studies focused on user acceptance and trust, while recent trends emphasize privacy, ethics, and advanced AI technologies like large language models. The keyword bursts further indicate dynamic shifts in academic interest, highlighting innovation and sustainability as emerging areas.The results explained research trends, mapped collaborations of authors, institutions, countries, and most publications focus on education, psychology, and computer science. Key findings include prominent research themes such as AI chatbot integration in teaching, user interaction design, and ethical concerns. Future directions highlight the need for addressing security and privacy challenges, improving user engagement technologies, and expanding applications to support diverse educational needs. This study provides researchers with a comprehensive understanding of educational AI chatbots and offers valuable insights to guide future research in this emerging field.

A survey on the motivation of Japanese language learning in Higher Education Institutions among Japanese Language Students Taking The College Entrance Examination

Ruishu Zhang — 2024-12-26

This study aims to explore the motivational factors influencing Japanese language learning among high school Japanese exam takers at a local university in Yunnan and their impact on academic development and career choices, providing references for teaching optimization and educational policy. Through questionnaires and literature review, factor analysis and principal component analysis were employed to examine changes in students’ learning motivation. The results indicate that students’ basic background has little effect on their motivation. The main factors contributing to motivational decline include personal issues, teaching quality, course difficulty, and availability of teaching resources. Motivational adjustments primarily rely on self-regulation, with some students seeking external support. Learning motivation significantly affects students’ academic performance and career decisions. The study suggests improving teaching methods, meeting individual needs, enhancing motivation, increasing language proficiency, and promoting cross-cultural understanding to address learning challenges, fostering a more effective language learning environment.